Exam 14: Creating a Startup Funding Strategy

A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____. ​

Strategies deal with the needs of the customer and what is being offered to satisfy those needs.

On average, a customer will see an ad ____ times before actually purchasing the product.

Tactics include the media, channels, and delivery mechanisms used to reach the customer and create brand awareness.

All of the following are steps to take prior to writing a marketing plan except ____. ​

What are the advantages of trade shows and exhibits? ​

____ Readers provide a way to find out what others are saying about an entrepreneur's company by enabling the entrepreneur to subscribe to blogs and podcasts. ​

An effective press release should contain all of the following except ____. ​

The term ____ refers to a customer's perceived preference for, and evaluation of, product attributes, attribute performances, and consequences arising from use that facilitates (or blocks)achieving the customer's goals and purposes in use situations. ​

The challenges to product development include all of these except:

Viewing customers as contributing members of the team rather than a series of transactions is the essence of ____.

A/An ____ is one of the best places to meet and negotiate with sales representatives and to gather contact information for a mailing list. ​

____, such as banner exchange programs, is/are strategic partnerships intended to increase website traffic.

Print (such as newspapers)and broadcast (such as radio)are two categories of ____.

Define and discuss search engine marketing.

The rise of technology aids consumers, and will raise their expectations in all of these ways except:

Launch objectives are the key goals for the marketing campaign. ​

Describe the techniques that entrepreneurs can use to improve their personal selling skills.

For most entrepreneurs, making a big financial investment in advertising and promotion makes sense.

____ can be thought of as a bundle of ____ benefits that a company is providing to its customers, and these benefits reflect the company's core values. ​