Question 1

Briefly discuss the positioning of the venture in the value chain. ​

Accepted Answer

Where the new venture lies in the value

Question 2

Briefly discuss the financial metrics employed by startups. ​

Accepted Answer

Startup financial metrics must give entr

Question 3

Pricing is not designed to cover total costs but to maximize total contribution - that is, unit price minus unit variable costs. ​

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not a technique that can help entrepreneurs arrive at a realistic forecast of demand for their product or service? ​

Accepted Answer

A) Talk to customers ​ 
B) Interview prospective end-users and intermediaries 
C) Prepare revenue forecasts 
D) Apply the entrepreneur's knowledge and experience 
E) Go into limited production ​ 
A) Talk to customers ​ 
B) Interview prospective end-users and intermediaries 
C) Prepare revenue forecasts 
D) Apply the entrepreneur's knowledge and experience 
E) Go into limited production ​

Question 5

Discuss the importance of pricing strategies. ​

Accepted Answer

How the product or service is priced is

Question 6

What pricing strategies are most common for startups?

Accepted Answer

Premium pricing, price skimmin

Question 7

Indirect selling expenses are not linked to the sale of a specific product and include interest, telephone expenses, and ____. ​

Accepted Answer

A) cost of promotional supplies 
B) salaries of non-sales personnel 
C) postal charges 
D) rent 
E) utilities 
A) cost of promotional supplies 
B) salaries of non-sales personnel 
C) postal charges 
D) rent 
E) utilities

Question 8

____ represent(s)how the startup uses its cash to cover its overhead before it generates a positive cash flow from operations. ​

Accepted Answer

A) Monthly burn rate 
B) Contribution margin 
C) Financial metrics 
D) Bootstrapping 
E) Process map 
A) Monthly burn rate 
B) Contribution margin 
C) Financial metrics 
D) Bootstrapping 
E) Process map

Question 9

In figuring ____, entrepreneurs must convert time to dollars and consider an opportunity cost

Accepted Answer

A) customer acquisition cost 
B) revenue for direct sales 
C) revenue per sales person 
D) lifetime value per customer 
E) customer retention cost 
A) customer acquisition cost 
B) revenue for direct sales 
C) revenue per sales person 
D) lifetime value per customer 
E) customer retention cost

Question 10

Briefly discuss product bundle pricing. ​

Accepted Answer

In a channel with many intermediaries, i

Question 11

Price skimming is finding out what customers are willing to pay for the product and pricing it accordingly. ​

Accepted Answer

A) True 
 B)False

Question 12

Internet ventures have unique metrics because they typically start with three types of "customers": visitors, contributors, and ____. ​

Accepted Answer

A) investors ​ 
B) end users 
C) distributors 
D) partners 
E) traffickers ​ 
A) investors ​ 
B) end users 
C) distributors 
D) partners 
E) traffickers ​

Question 13

When an entrepreneur is attempting to gauge levels of demand, the customer is the prime source of information. ​

Accepted Answer

A) True 
 B)False

Question 14

A process map details how information flows through the business. ​

Accepted Answer

A) True 
 B)False

Question 15

Entrepreneurs can reach a price that can be tested in the market by considering costs, competitor pricing, and ____. ​

Accepted Answer

A) feedback from customers 
B) feedback from value chain partners 
C) customer behavior 
D) Both "feedback from customers" and "feedback from value chain partners" 
E) Both "feedback from customers" and "customer behavior" 
A) feedback from customers 
B) feedback from value chain partners 
C) customer behavior 
D) Both "feedback from customers" and "feedback from value chain partners" 
E) Both "feedback from customers" and "customer behavior"

Question 16

Among the common startup financial metrics sales forecast and headcount. ​

Accepted Answer

A) True 
 B)False

Question 17

Which of the following would not be considered a startup resource? ​

Accepted Answer

A) Feasibility analysis ​ 
B) Founding team ​ 
C) Independent contractors ​ 
D) Equipment 
E) Equity 
A) Feasibility analysis ​ 
B) Founding team ​ 
C) Independent contractors ​ 
D) Equipment 
E) Equity

Question 18

Briefly discuss the various items needed to develop estimates of demand.

Accepted Answer

Start with narrative assumptions. Estima

Question 19

Which of the following is not one of the categories into which the resources of a company are often divided? ​

Accepted Answer

A) Human 
B) Social 
C) Financial 
D) Physical 
E) Value chain 
A) Human 
B) Social 
C) Financial 
D) Physical 
E) Value chain

Question 20

Briefly discuss what startup resources include. ​

Accepted Answer

The founding team, employees,

Briefly discuss the positioning of the venture in the value chain.

Briefly discuss the financial metrics employed by startups.

Pricing is not designed to cover total costs but to maximize total contribution - that is, unit price minus unit variable costs.

Which of the following is not a technique that can help entrepreneurs arrive at a realistic forecast of demand for their product or service?

Discuss the importance of pricing strategies.

What pricing strategies are most common for startups?

Indirect selling expenses are not linked to the sale of a specific product and include interest, telephone expenses, and ____.

____ represent(s)how the startup uses its cash to cover its overhead before it generates a positive cash flow from operations.

In figuring ____, entrepreneurs must convert time to dollars and consider an opportunity cost

Briefly discuss product bundle pricing.

Price skimming is finding out what customers are willing to pay for the product and pricing it accordingly.

Internet ventures have unique metrics because they typically start with three types of "customers": visitors, contributors, and ____.

When an entrepreneur is attempting to gauge levels of demand, the customer is the prime source of information.

A process map details how information flows through the business.

Entrepreneurs can reach a price that can be tested in the market by considering costs, competitor pricing, and ____.

Among the common startup financial metrics sales forecast and headcount.

Which of the following would not be considered a startup resource?

Briefly discuss the various items needed to develop estimates of demand.

Which of the following is not one of the categories into which the resources of a company are often divided?

Briefly discuss what startup resources include.

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Creating Opportunity

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping a Solution

Protecting the Startups Assets

Calculating Startup Capital Requirements

Preparing a Business Plan

Designing an Entrepreneurial Organization

Choosing the Legal Form of Organization

Developing the Startup Marketing Plan

Creating a Startup Funding Strategy

Incorporating Ethics and Social Responsibility Into the Business

Planning for Growth and Change

Funding Growth

Filters

Exam 9: Building the Founding Team

Briefly discuss the positioning of the venture in the value chain. ​

Briefly discuss the financial metrics employed by startups. ​

Pricing is not designed to cover total costs but to maximize total contribution - that is, unit price minus unit variable costs. ​

Which of the following is not a technique that can help entrepreneurs arrive at a realistic forecast of demand for their product or service? ​

Discuss the importance of pricing strategies. ​

What pricing strategies are most common for startups?

Indirect selling expenses are not linked to the sale of a specific product and include interest, telephone expenses, and ____. ​

____ represent(s)how the startup uses its cash to cover its overhead before it generates a positive cash flow from operations. ​

In figuring ____, entrepreneurs must convert time to dollars and consider an opportunity cost

Briefly discuss product bundle pricing. ​

Price skimming is finding out what customers are willing to pay for the product and pricing it accordingly. ​

Internet ventures have unique metrics because they typically start with three types of "customers": visitors, contributors, and ____. ​

When an entrepreneur is attempting to gauge levels of demand, the customer is the prime source of information. ​

A process map details how information flows through the business. ​

Entrepreneurs can reach a price that can be tested in the market by considering costs, competitor pricing, and ____. ​

Among the common startup financial metrics sales forecast and headcount. ​

Which of the following would not be considered a startup resource? ​

Briefly discuss the various items needed to develop estimates of demand.

Which of the following is not one of the categories into which the resources of a company are often divided? ​

Briefly discuss what startup resources include. ​

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Creating Opportunity

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping a Solution

Protecting the Startups Assets

Calculating Startup Capital Requirements

Preparing a Business Plan

Designing an Entrepreneurial Organization

Choosing the Legal Form of Organization

Developing the Startup Marketing Plan

Creating a Startup Funding Strategy

Incorporating Ethics and Social Responsibility Into the Business

Planning for Growth and Change

Funding Growth

Filters

Briefly discuss the positioning of the venture in the value chain.

Briefly discuss the financial metrics employed by startups.

Pricing is not designed to cover total costs but to maximize total contribution - that is, unit price minus unit variable costs.

Which of the following is not a technique that can help entrepreneurs arrive at a realistic forecast of demand for their product or service?

Discuss the importance of pricing strategies.

Indirect selling expenses are not linked to the sale of a specific product and include interest, telephone expenses, and ____.

____ represent(s)how the startup uses its cash to cover its overhead before it generates a positive cash flow from operations.

Briefly discuss product bundle pricing.

Price skimming is finding out what customers are willing to pay for the product and pricing it accordingly.

Internet ventures have unique metrics because they typically start with three types of "customers": visitors, contributors, and ____.

When an entrepreneur is attempting to gauge levels of demand, the customer is the prime source of information.

A process map details how information flows through the business.

Entrepreneurs can reach a price that can be tested in the market by considering costs, competitor pricing, and ____.

Among the common startup financial metrics sales forecast and headcount.

Which of the following would not be considered a startup resource?

Which of the following is not one of the categories into which the resources of a company are often divided?

Briefly discuss what startup resources include.