Exam 6: Prototyping and Validating a Solution

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The initial margins for a new line of cosmetics that Kim has developed are slim due to development costs. She is wondering whether they will improve with economies of scale. Which of the following product development trade-offs is Kim dealing with?

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In entrepreneurial parlance, MVP stands for most valuable player.

(True/False)
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Research has revealed that the principal reason for new product failure is lack of

(Multiple Choice)
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Poor execution, time-to-market increases, and missed first-to-market opportunities are some of the problems associated with

(Multiple Choice)
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Entrepreneurs have a dilemma of how to perform research and development (R&D) that will result in a high-quality, engineered _____ as quickly and as inexpensively as possible with limited resources.

(Multiple Choice)
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What are product development trade-offs? List some of the trade-offs an entrepreneur will face when doing product development.

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Poor execution in product development often results from

(Multiple Choice)
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Because entrepreneurs always approach product development in the same systematic way that large companies do, they are affected by the need to address the weakest link in their new product strategy to avoid failure.

(True/False)
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Which of the following areas of product development would be suitable for outsourcing?

(Multiple Choice)
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All of the following are results of resource scarcity EXCEPT

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Each time a new product or service or an improvement to an existing product or service is introduced, it will have gone through a complex design and development process.

(True/False)
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Which of the following entrepreneurs would NOT design a physical prototype?

(Multiple Choice)
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All of the tasks in the product development cycle will take place; however, they often occur in parallel or out of order.

(True/False)
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Which of the following does customer identification or discovery ask?

(Multiple Choice)
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In the context of product development, which of the following would be good advice?

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Which of the following goes hand in hand with the first stages of design?

(Multiple Choice)
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Poor execution in product development results in missed opportunities to enter the market at a quiet time without immediate competition.

(True/False)
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Briefly discuss the impact of technology on the product life cycle.

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The failure rate for new consumer products is somewhere between 10 and 30 percent.

(True/False)
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During the final phase of the product development cycle, an entrepreneur must decide whether to

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