Exam 6: Demand and Elasticity

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The elasticity formula solves the units problem because percentages are unaffected by the units of measure.

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Necessities such as food and shelter have inelastic demand.

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After a $5 million ad campaign, Coca-Cola measured its effectiveness by calculating the cross elasticity of demand between Coke and Pepsi. A successful campaign would be indicated if the cross elasticity went from

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A unit-elastic demand curve will be concave toward the origin .

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Elasticity of demand is calculated using percentage changes in both price and quantity.

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A horizontal demand curve is perfectly elastic because a change in price will not induce a change in quantity demanded.

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Elasticity

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The slope of the demand curve conveys all the useful information about elasticity.

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Along the elastic portion of a demand curve, the

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As a result of a decline in interest rates and a rise in household income, the demand curve for housing has shifted to the right, but has retained the same slope. Consequently, the elasticity of demand for housing

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In 1975, New York City increased regulated taxi fares by 17.5 percent and expected taxi revenue to increase a like amount. The taxi commission believed taxi demand was

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The measure used to determine whether two products are substitutes or complements is called

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When price falls, demand rises.

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As a price change persists over a long period of time, we should expect the demand elasticity to fall.

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Income elasticity of demand describes how change in income affects the quantity demanded of a good.

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Along a straight-line demand curve (dropping all minus signs), the price elasticity of demand

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Which of the following goods will have the most elastic demand at any time?

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If a demand curve is unit elastic, then P times Q will remain constant when P changes.

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Cross elasticity of demand measures the responsiveness of the quantity demanded of one good to a change in the price of another good.

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All straight-line demand curves have the same elasticity value since the slope is constant.

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