Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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Economists assume that business firms have many goals, and profit maximization is just one of them.

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If average cost is falling, then marginal cost must be falling.

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Average cost is the cost of producing the next unit.

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The federal government, in order to fund expanded health care, imposes a lump-sum tax on all business property. Profit-maximizing firms that stay in business will respond by

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Marginal cost curves and average cost curves are both purely upward sloping.

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Total profit is maximized

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Net benefit is equal to total benefit minus marginal cost.

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If total profit is at a maximum, then average profit is zero.

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Profit is maximized at the output at which marginal revenue exceeds marginal cost by the greatest margin.

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In arriving at the quantity of output and price of its product, a company

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Some companies follow a strategy of sales maximization. They say that this puts them in close touch with their customers and they can better track the market, responding to needs more quickly. However, this increases costs because of the need to stock a wider variety of parts, sizes, colors, etc. What would make this strategy a profit-maximizing one?

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If the price of a product is $10 per unit and the variable cost per unit is $5, the firm is making a profit.

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Price and output decisions are two aspects of the same choice.

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A firm's average fixed cost

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Distinguish between the economist's definition of profit and the accountant's definition. Which is superior for decision making?

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Figure 8-5 Figure 8-5   -In Figure 8-5, the firm's marginal profit at the profit maximizing output level -In Figure 8-5, the firm's marginal profit at the profit maximizing output level

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At a profit-maximizing output level,

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In the short run, which are most important in determining changes in output?

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Total profit = Total revenue − Total cost (including opportunity cost). Total profit defined in this way is called

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Total profit is maximized where

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