Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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Most consumers in stores use marginal analysis to make their buying decisions.

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Average cost equals

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The difference between economic profit and accountant's definition of profit is that an economist's total cost counts the ____ of inputs.

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Many large universities rent out parts of their campuses to conference groups during the summer because such groups cause little damage, require little staff attention, and bring in large amounts of income. A university's decision to rent its campus to a conference group is most clearly based on

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The addition to total revenue resulting from one more unit of output is called marginal revenue.

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If a firm has determined its optimal output level, where MR = MC, then price

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In reality, decisions made by firms may not always produce maximum total profit because some executives

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A grocery store sells soup for $1.50 a can, or $2.50 for two cans. To a customer, the marginal cost of buying the second can of soup is

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A computer manufacturer sells 1,000 units per month at $500 each. A price cut to $400 is being considered. His marginal cost is constant at $300 per unit. To maintain profits, quantity sold must increase to at least

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Accounting profit differs from economic profit by the amount of the explicit costs faced by a firm.

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Marginal revenue is defined as

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The rule of equating marginal benefit with marginal cost is a tool that can be applied to a wide variety of decisions, not just economics.

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The demand curve for a firm's product is also the curve showing

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In arriving at the quantity of output and price of its product, a company

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Marginal revenue is the addition to total revenue resulting from the addition of one unit to total output.

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A graph of total profits is always likely to be positively sloped throughout its length.

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A firm is generally more interested in marginal profits than in total profits.

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Figure 8-5 Figure 8-5   In Figure 8-5, profits are maximized at output of In Figure 8-5, profits are maximized at output of

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An optimal level of output is one at which marginal profit > 0.

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Firms can make decisions using marginal analysis even if they do not know the shape of a demand curve.

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