Exam 12: Managing Electronic Commerce Implementations

Describe the role of a business manager in electronic commerce initiatives.

A(n) _____ must ensure that the Web pages on a site are visually appealing or easy to use.

Today, managers use specific application software called _____ to help them oversee projects.

_____ focus on reducing costs or generating value by working with suppliers or inbound shipping and freight service providers.

The _____ version is the "under construction" version of a Web site, which gives the company a place to make sure that each new feature works before exposing it to customers.

Most electronic commerce sites require a _____ function to support activities such as transaction processing, order entry, inquiry management, or shipment logistics.

A weakness of return on investment is that it tends to emphasize short-run benefits over long-run benefits.

What is the purpose of an incubator?

In the context of staffing for electronic commerce, a(n) _____ is responsible for managing the virtual community elements of the Web operation.

_____ design and write the underlying code for dynamic database-driven Web pages.

The internal team of an organization decides which parts of a project to outsource.

_____ is an example of a commercial project management software product.

_____ are the foregone benefits that a company could have obtained from an electronic commerce initiative that they chose not to pursue.

The _____ of an electronic commerce implementation includes the costs of hardware, software, Internet connections, design work outsourced, salaries and benefits for employees involved in the project, and the cost of maintaining the site once it is operational.

A(n) _____ is a company that offers start-up companies a physical location with offices, accounting and legal assistance, computers, and Internet connections at a very low monthly cost.

Project management software tracks the details of how each project is accomplishing its specific goals.

A postimplementation audit should result in a comprehensive report that analyzes the project's overall performance.

_____ is a technique in which each project is monitored as if it were an investment in a financial portfolio.

A(n) _____ is a person with specific training or skills in tracking costs and the accomplishment of specific objectives in an electronic commerce initiative.

A successful business plan for an electronic commerce initiative should include activities that identify the initiative's specific objectives and link those objectives to business strategies.