Exam 11: Developing and Managing Goods and Services

Product design is the process of creating and designing products so that consumers perceive them as different from competing products.

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

The product development stage determines the technical feasibility of producing the new product.

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers and may lead to standardized packages.

Discuss the advantages and problems associated with test marketing.

To manage products effectively, the product manager must be independent of other departments.

A sign in a doctor's office waiting room says "Please be courteous of the others waiting with you." The doctor's office is trying to positively influence the ____ aspect of services.

The intangible nature of services often leads customers to use prices as a measuring tool for quality.

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during

If Best Western bundles its rooms with services such as free local phone calls, cable television, wireless Internet access, and complimentary breakfast, these services are known as ____ services.

Intangibility of services creates promotional challenges because it is difficult to display a service in a store and to demonstrate the quality of a service.

Automobile makers rely heavily on aesthetic modifications.

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

If you buy McDonald's French fries in Fort Collins, Colorado, and later buy McDonald's French fries in College Station, Texas, you expect them to be of the same quality. This is referred to consistency of quality.

The Home Depot differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through

Jason Robinson, a dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot, he is seeing an existing patient. Jason's difficulty in expanding his practice involves the aspect of service called

The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is

Jonas is in charge of designing a promotion campaign for NetJets, a private jet service company that has a high level of service quality. In an effort to make the service more tangible to potential consumers, the ad Jonas is creating will feature

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and