Chat with AIExam 10: Product, Branding, and Packing Concepts
When a cellphone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.
(36) 
VerifiedD
A(n)____________ is a tangible physical entity.
(49) VerifiedE
In what ways can packaging be used strategically?
(38) VerifiedPackaging can be a major component of a marketing strategy. A new cap or closure, a better box or wrapper, or a more convenient container may give a product a competitive advantage. The right type of package for a new product can help it to gain market recognition very quickly. The company produces high-quality organic baby food packaged in convenient resealable pouches. Even though the package costs more to use than the traditional glass jar packaging, its design with the zipper closure decreases the time it takes to heat up the baby food, allows it to fit more conveniently in diaper bags, and keeps food fresh for three days after it is first opened.
At times, a marketer changes a package or labeling because the existing design is no longer in style, especially when compared with the packaging of competitive products. A package may be redesigned because new product features need to be highlighted or because new packaging materials have become available. An organization may also decide to change a product's packaging to make the product safer or more convenient to use. A product's packaging can also be changed to make it easier to handle in the distribution channel-for example, by changing the outer carton or using special bundling, shrink-wrapping, or pallets. In some cases, the shape of the package is changed. Outer containers for products are sometimes changed so that they will proceed more easily through automated warehousing systems.
Marketers also use innovative or unique packages that are inconsistent with traditional packaging practices to make the brand stand out from its competitors. Finally, multiple packaging can also be an implemented in a firm's packaging strategy. Rather than packaging a single unit of a product, marketers sometimes use twin-packs, tri-packs, six-packs, or other forms of multiple packaging. Multiple packaging may increase demand because it increases the amount of the product available at the point of consumption. It also may increase consumer acceptance of the product by encouraging the buyer to try the product several times. Multiple packaging can make products easier to handle, store, and increase consumption.
Mercedes recognized it needed to revitalize its brand and attract different market segments. These are indications that Mercedes' products were primarily in the ____ stage of the product life cycle.
(41) When a firm's packages are designed to appear to be quite similar, the firm is using family packaging.
(29) When Starbucks introduced their instant coffee brand, Via, the company only sold it in packages of three single-cup units. Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely
(45) Unfinished furniture is considered to be a convenience product because it is relatively inexpensive.
(37) Sandwich bread would more likely be packaged in a green wrapper than a yellow one.
(36) A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.
(36) Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.
(39) Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.
(33) Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?
(29) Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.
(35) Discuss some of the issues a marketer should consider when marketing a shopping product.
(38) Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.
(40) A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called
(34) Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods
(37) Products are classified as being business or consumer products according to the
(42) Everything associated with the product, including its symbolism and experiences is the____________.
(40) A distinguishing factor between a brand name and a brand mark is that a brand name
(28) 
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