Exam 6: Consumer Decision Making

Recently,Jenny Inc.launched a new laptop in the market.Blake bought the laptop but was disappointed when several cheaper laptops were successfully launched in the market soon after.To get over his disappointment,he convinced himself that those laptops were inferior in quality.This scenario illustrates _____.

How do psychological factors affect consumer buying decisions?

To increase the sales of low-involvement products,marketing managers can:

By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.

_____ occur when consumers feel that making the wrong decision might cause some concern or anxiety.

Jane and Kyle have been married for four years.Jane recently gave birth to a baby girl.In the context of the family life cycle,which of the following is most likely to be true of their spending behavior?

Value of a product can mean an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct.

Unlike affluent upper-class consumers,working-class or middle-class consumers are more likely to be salaried executives or self-employed professionals with at least an undergraduate degree.

_____ refers to how an individual actually perceives himself or herself.

Which of the following statements is true of culture?

Need recognition cannot be triggered when a consumer is exposed to an external stimulus.

Consumers' product preferences for themselves remain stagnant in all stages of the family life cycle.

Consumers can be influenced by reference groups only if they belong to those groups.

A _____ is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing.

In the context of the family life cycle,which of the following statements is true of households with older children?

_____ is an example of routine response behavior.

Joshua prefers to do his grocery shopping at Fresnas Mart because his mother also prefers to shop there.He also does not shop groceries online because his mother does not prefer shopping groceries online.In this case,Joshua's shopping behavior is a result of _____.

Which of the following is a psychological factor that impacts consumer buying decisions?

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before.Instead,there are traditional,blended,and nontraditional moms.Which of the following factors that affect consumer buying decision is responsible for this change?

Personality refers to how consumers perceive themselves in terms of attitudes,perceptions,and beliefs.