Question 1

Social influences on consumer buying decisions are most likely to help in:

Accepted Answer

A) ​reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) ​shaping human behavior and transmitting it from one generation to the next. 
A) ​reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) ​shaping human behavior and transmitting it from one generation to the next.

Question 2

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Accepted Answer

A) ​Limited decision making 
B) Routine response behavior 
C) Extensive decision making 
D) ​Postpurchase evaluation 
A) ​Limited decision making 
B) Routine response behavior 
C) Extensive decision making 
D) ​Postpurchase evaluation

Question 3

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Accepted Answer

A) True 
 B)False

Question 4

Learning to differentiate among similar products is known as stimulus generalization.

Accepted Answer

A) True 
 B)False

Question 5

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Accepted Answer

A) True 
 B)False

Question 6

Unlike hedonic value,utilitarian value:

Accepted Answer

A) ​is a form of perceived value. 
B) is obtained from products rather than services. 
C) can be viewed as a means to an end. 
D) ​can be enjoyed without making a purchase. 
A) ​is a form of perceived value. 
B) is obtained from products rather than services. 
C) can be viewed as a means to an end. 
D) ​can be enjoyed without making a purchase.

Question 7

Saraz Inc.,a leading brand of apparels,has several branches all over the country.Upon research,the marketing managers identify that teenagers do not prefer their brand as much as other age groups do.Therefore,the firm modifies its existing designs to attract the youth.In this case,the teenage group can be referred to as a _____.

Accepted Answer

A) ​subculture 
B) social class 
C) popular culture 
D) ​reference group 
A) ​subculture 
B) social class 
C) popular culture 
D) ​reference group

Question 8

Which of the following is a social factor that can influence consumer buying decisions?

Accepted Answer

A) ​A social class 
B) Gender​ 
C) A reference group 
D) ​Ethnicity 
A) ​A social class 
B) Gender​ 
C) A reference group 
D) ​Ethnicity

Question 9

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n)_____.

Accepted Answer

A) ​marketing-controlled information source 
B) internal information search 
C) nonmarketing-controlled information source 
D) ​marketing-controlled information search 
A) ​marketing-controlled information source 
B) internal information search 
C) nonmarketing-controlled information source 
D) ​marketing-controlled information search

Question 10

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Accepted Answer

A) ​Creating advertisements that give consumers all the necessary information to make the purchase decision 
B) Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf 
C) Linking the product to a lower-involvement issue to create publicity 
D) ​Offering coupons, cents-off deals, and two-for-one offers on the product 
A) ​Creating advertisements that give consumers all the necessary information to make the purchase decision 
B) Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf 
C) Linking the product to a lower-involvement issue to create publicity 
D) ​Offering coupons, cents-off deals, and two-for-one offers on the product

Question 11

Which of the following statements is true of consumer behavior?

Accepted Answer

A) People's value systems do not affect their consumer behavior.​ 
B) Consumer behavior cannot be learned. 
C) The study of consumer behavior includes factors that influence purchase decisions and product use. 
D) ​Consumers' product and service preferences are constant and do not change over time. 
A) People's value systems do not affect their consumer behavior.​ 
B) Consumer behavior cannot be learned. 
C) The study of consumer behavior includes factors that influence purchase decisions and product use. 
D) ​Consumers' product and service preferences are constant and do not change over time.

Question 12

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

Accepted Answer

A) True 
 B)False

Question 13

How does marketing strategy differ based on the level of involvement associated with a product?

Accepted Answer

Answers will vary.For high-involvement p

Question 14

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

Accepted Answer

A) ​are types of internal information sources. 
B) include friends and families. 
C) are unbiased toward a specific product. 
D) ​include mass-media advertising. 
A) ​are types of internal information sources. 
B) include friends and families. 
C) are unbiased toward a specific product. 
D) ​include mass-media advertising.

Question 15

How do reference groups influence consumer buying decisions?

Accepted Answer

Answers will vary.A reference group cons

Question 16

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

Accepted Answer

A) ​real self-image 
B) lifestyle 
C) ideal self-image 
D) ​social class 
A) ​real self-image 
B) lifestyle 
C) ideal self-image 
D) ​social class

Question 17

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Accepted Answer

A) ​influencers 
B) purchasers 
C) consumers 
D) ​initiators 
A) ​influencers 
B) purchasers 
C) consumers 
D) ​initiators

Question 18

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Accepted Answer

A) ​family 
B) social class 
C) popular culture 
D) ​reference group 
A) ​family 
B) social class 
C) popular culture 
D) ​reference group

Question 19

Which of the following statements is true of trends in gender marketing?

Accepted Answer

A) ​Today, men rely on the women in their lives to shop for them. 
B) It is unaffected by the roles of men and women in society. 
C) Men are more price-conscious than women. 
D) ​While shopping, men use tablets twice as often as they use smartphones. 
A) ​Today, men rely on the women in their lives to shop for them. 
B) It is unaffected by the roles of men and women in society. 
C) Men are more price-conscious than women. 
D) ​While shopping, men use tablets twice as often as they use smartphones.

Question 20

In which of the following ways are consumers influenced by reference groups?

Accepted Answer

A) ​Norms of reference groups do not constrain consumer behavior. 
B) Consumers are prohibited from dissociating themselves from reference groups. 
C) Consumers use the same criteria as their reference groups to make their own consumer decisions. 
D) ​Consumers are influenced only by the reference groups to which they belong. 
A) ​Norms of reference groups do not constrain consumer behavior. 
B) Consumers are prohibited from dissociating themselves from reference groups. 
C) Consumers use the same criteria as their reference groups to make their own consumer decisions. 
D) ​Consumers are influenced only by the reference groups to which they belong.

Social influences on consumer buying decisions are most likely to help in:

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Learning to differentiate among similar products is known as stimulus generalization.

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Unlike hedonic value,utilitarian value:

Which of the following is a social factor that can influence consumer buying decisions?

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n)_____.

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Which of the following statements is true of consumer behavior?

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

How does marketing strategy differ based on the level of involvement associated with a product?

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

How do reference groups influence consumer buying decisions?

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Which of the following statements is true of trends in gender marketing?

In which of the following ways are consumers influenced by reference groups?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 6: Consumer Decision Making

Social influences on consumer buying decisions are most likely to help in:

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Learning to differentiate among similar products is known as stimulus generalization.

According to Maslow's hierarchy of needs theory,self-actualization is the highest human needs of all.

Unlike hedonic value,utilitarian value:

Which of the following is a social factor that can influence consumer buying decisions?

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n)_____.

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

Which of the following statements is true of consumer behavior?

Hedonic value is derived from a product or service that helps a consumer solve problems and accomplish tasks.

How does marketing strategy differ based on the level of involvement associated with a product?

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

How do reference groups influence consumer buying decisions?

Melina considers herself a fashionista and thinks that she dresses more fashionably than her friends and family.Her family and friends,however,feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

In the context of the purchase process of a family,_____ are members who suggest or plant the seed for the purchase process.

Joshua is a millionaire,and he manages several successful companies.He usually socializes with people of similar status.Given this information,Joshua and the people he socializes with are examples of a _____.

Which of the following statements is true of trends in gender marketing?

In which of the following ways are consumers influenced by reference groups?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters