Exam 19: Pricing Concepts

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Diffusion Research Company specializes in conducting market research for various firms.When it receives proposal for a new research,its management first estimates the cost of conducting the research and delivering the final research report.The management,then,attempts to reduce the costs through efficient operations.It also tries to maximize revenue by satisfying its customers' requirements.In this case,Diffusion Research Company uses a _____ pricing objective.

(Multiple Choice)

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Question 81

Discuss in detail the advantages and disadvantages of break-even pricing.

(Essay)

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Question 82

In _____,the seller pays all or part of the actual freight charges and does not pass them on to the buyer.

(Multiple Choice)

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Question 83

Adequate distribution for a new product can often be attained by offering a small profit margin to distributors.

(True/False)

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Question 84

Profit maximization means striving for profits that are satisfactory to the stockholders and management-in other words,a level of profits consistent with the level of risk an organization faces.

(True/False)

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Question 85

Firms that indulge in price fixing:

(Multiple Choice)

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Question 86

Inelastic demand is a situation in which:

(Multiple Choice)

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Question 87

For convenience,pricing objectives can be divided into three categories,which are:

(Multiple Choice)

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Question 88

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Discuss in detail the advantages and disadvantages of break-even pricing.

In _____,the seller pays all or part of the actual freight charges and does not pass them on to the buyer.

Adequate distribution for a new product can often be attained by offering a small profit margin to distributors.

Profit maximization means striving for profits that are satisfactory to the stockholders and management-in other words,a level of profits consistent with the level of risk an organization faces.

Firms that indulge in price fixing:

Inelastic demand is a situation in which:

For convenience,pricing objectives can be divided into three categories,which are:

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