Exam 2: The Global Customer

People who want to build relationships, love to give others support and attention, value suggestions from others, and fear disagreement are described as which personality type?

Which generation is also called Millennials?

The Mature Generation consists of consumers who are typically more loyal and prefer not to shop online because they may not be very computer savvy.

Because rules differ among cultures about how to talk to and act toward others, service communication problems arise.

On the whole, the younger generations prefer to conduct business and make purchases online or by phone instead of face-to-face.