Exam 3: Exceptional Customer Service

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The best way for a company to survive in the current marketplace is to raise prices and target only those customers who can afford to pay them.

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False

When hiring customer service professionals, companies should look for a helping attitude.

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True

Customer-centric organizations make every effort to avoid customer turnoffs in their quest for customer loyalty.

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Service is easily managed because it doesn't involve many variables.

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Disappointed customers will leave an organization and take their business elsewhere, and poor service is responsible for much of the disappointment experienced by customers.

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True empowerment means that employees can bend the rules to do whatever they have to do (within legal bounds) to take care of the customer.

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Exceptional customer service is a mindset that defines each company's culture.

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The beliefs about service a customer has before a transaction are called

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Customer perceptions are the opinions created about service during and after a transaction.

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Customer loyalty cannot be earned.

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Companies typically do not look for a variety of character traits, abilities, and experience levels for customer service jobs because the job is easy.

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A baseline standard is the minimum level of service it takes to satisfy customers under ordinary circumstances.

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The CSR's role, in general, is to answer questions, solve problems, take orders, resolve complaints, and share customer concerns with management.

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Giving somebody power or authority is referred to as

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In some companies, superior service just happens naturally.

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Which turnoff occurrences are most often associated with poor customer service?

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Most people shift from one supplier to another because of dissatisfaction with service, not price or product offerings.

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Taking initiative, being optimistic and tolerating frustration well are all characteristics of an exceptional CSR.

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A customer says, "I didn't get my money's worth on this product." This is called a(n)

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Workers who do not have a very specific service skill set are still great candidates for the position of customer service representative.

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