Exam 17: Learn the basic concepts of business intelligence (BI)systems

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In unsupervised data mining,explanations are created after patterns are found.

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In market basket analysis,lift is confidence divided by support.

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Data Mining uses sophisticated statistical and mathematical techniques to perform what-if analyses,to make predictions,and to facilitate decision making.

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What is a data warehouse?

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A(n)________ is a collection of data that addresses a particular component or functional area of a business.

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Which of the following popular data mining techniques require special software?

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Business Intelligence (BI)systems support operational activities.

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RFM analysis is a way of analyzing and ranking customers based on online survey data.

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A reporting system does not maintain a database of metadata.

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________ provides the ability to sum,count,average and perform other simple arithmetic operations on groups of data.

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We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1." This means that John ________.

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One Business Intelligence (BI)reporting system that uses extensions to SQL is ________.

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Market basket analysis is a data mining technique for determining which sets of products customers tend to purchase at the same time.

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Business Intelligence (BI)reporting systems are used to filter data,sort data,group data and make simple calculations based on the data.

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Report systems include three functions: authoring,management and delivery.

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A report that is sent to users on a predetermined schedule is called a push report.

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Report modes include dynamic and static.

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RFM scores commonly range from ________,with ________ being the "high" or "most desirable" score.

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Business Intelligence (BI)________ are used to filter data,sort data,group data and make simple calculations based on the data.

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Data mining applications are used to accomplish all except which of the following tasks?

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