Exam 17: Learn the basic concepts of business intelligence (BI)systems

Data mining is the application of mathematical and statistical techniques to find patterns and relationships that can be used to classify and predict.

In supervised data mining,statistical techniques are used to estimate the parameters of the model.

A report that is sent to users on a predetermined schedule is called a(n)________ report.

Which of the following are true about data mining applications?

In a common form of RFM analysis,customers are sorted into ________ groups and given an associated score depending on their group.

Reports that rely on the most current data when they are prepared are called dynamic reports.

In a common form of RFM analysis,an RFM score of 5 1 1 means that the customer orders frequently and orders items of high monetary value but has not ordered anything for some time.

In unsupervised data mining,a model or hypothesis is created ahead of time.

Market basket analysis is ________.

RFM analysis analyzes and ranks customers based on ________.

What is a star schema?

Business Intelligence (BI)systems fall into two broad categories: ________ and ________.

Which of the following is not a reason that operational data are difficult to read?

A report that is sent to users only upon the users' request is called an on-demand report.

A data mart is a collection of data that addresses a particular component or functional area of a business.

In a decision tree,there will be only one root in the tree.

The reports generated by a reporting system can be classified as ________.

A report generated by a reporting system is delivered to the appropriate users via a printed report.This system uses which of the following report modes?