A) is characteristic of production-oriented firms and other mass producers. B) provides a framework for implementing and controlling marketing activities. C) always increases the marketing manager's operating costs. D) produces plans that are short term in orientation. E) restricts the marketing manager's future options. A) is characteristic of production-oriented firms and other mass producers. B) provides a framework for implementing and controlling marketing activities. C) always increases the marketing manager's operating costs. D) produces plans that are short term in orientation. E) restricts the marketing manager's future options.

Exam 15: Planning and Implementation

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

(Multiple Choice)

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Question 41

Successful business organizations should take actions to convert internal weaknesses into and external threats into .

(Multiple Choice)

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Question 42

In response to the increase in demand for organic foods, a regional supermarket recently created organic food departments within their large stores. The creation of these departments was a result of:

(Multiple Choice)

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Question 43

What is the difference between sales measurement and market share? Give example of both methods. ANS The basic unit of measurement is the sales transaction. A sales transaction results in a customer order for a specified quantity of an organization's product sold under specified terms by a particular sales person or sales group on a certain date. Many organizations record these bits of information about their transactions. With such a record, a company can analyse sales in terms of cash or sales volume, or market share. A company's market share is the company's sales of a product stated as a percentage of industry sales of that product. The primary reason for using market share analysis is to estimate whether sales changes have resulted from the company's marketing strategy or from uncontrollable environmental forces. When a company's sales volume declines but its share of the market stays the same, the marketer can assume that industry sales declined - because of some uncontrollable factors - and that this decline was reflected in the company's sales. However, if a company experiences a decline in both sales and market share, it should consider the possibility that its marketing strategy is not effective. PTS: 1 DIF: Easy REF: Methods of evaluating performance 10. What is market shareholder value analysis?

(Essay)

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Question 44

Which of the following is not a purpose of the marketing plan?

(Multiple Choice)

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Question 45

The long-term health of the firm depends solely on having products that generate cash and provide acceptable reported profits.

(True/False)

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Question 46

Marketing planning and implementation are inextricably linked in successful businesses.

(True/False)

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Question 47

Marketing planning consists of two major components: marketing objectives and a control process.

(True/False)

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Question 48

A marketing strategy and implementation should not be allowed to change.

(True/False)

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Question 49

An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

(Multiple Choice)

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Question 50

Using Figure 15.5 and using an example, explore the separation between strategic planning and marketing implementation.

(Essay)

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Question 51

What value does market planning contribute?

(Essay)

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Question 52

What is marketing implementation and why is it a challenge?

(Essay)

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Question 53

Through the process of strategic planning, a firm establishes an organizational mission and goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan.

(True/False)

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Question 54

A marketing unit can be organized according to functions, products, regions, and:

(Multiple Choice)

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Question 55

The process of putting marketing strategies into action is called:

(Multiple Choice)

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Question 56

A marketing plan:

(Multiple Choice)

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Question 57

Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

(True/False)

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Question 58

Showing 41 - 58 of 58

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

Successful business organizations should take actions to convert internal weaknesses into and external threats into .

In response to the increase in demand for organic foods, a regional supermarket recently created organic food departments within their large stores. The creation of these departments was a result of:

Which of the following is not a purpose of the marketing plan?

The long-term health of the firm depends solely on having products that generate cash and provide acceptable reported profits.

Marketing planning and implementation are inextricably linked in successful businesses.

Marketing planning consists of two major components: marketing objectives and a control process.

A marketing strategy and implementation should not be allowed to change.

An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

Using Figure 15.5 and using an example, explore the separation between strategic planning and marketing implementation.

What value does market planning contribute?

What is marketing implementation and why is it a challenge?

Through the process of strategic planning, a firm establishes an organizational mission and goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan.

A marketing unit can be organized according to functions, products, regions, and:

The process of putting marketing strategies into action is called:

A marketing plan:

Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

The Marketing Concept

Marketing Strategy and Understanding Competitors

The Marketing Environment

Consumer Buying Behaviour

Business Markets and Business Buying Behaviour

Segmenting, Targeting and Positioning

Marketing Research

Product Decisions

Developing Products and Managing Product Portfolios

The Marketing of Services

Marketing Channels

Pricing

Marketing Communications

Branding and Packaging

Filters

Exam 15: Planning and Implementation

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

Successful business organizations should take actions to convert internal weaknesses into ____ and external threats into ____.

In response to the increase in demand for organic foods, a regional supermarket recently created organic food departments within their large stores. The creation of these departments was a result of:

Which of the following is not a purpose of the marketing plan?

The long-term health of the firm depends solely on having products that generate cash and provide acceptable reported profits.

Marketing planning and implementation are inextricably linked in successful businesses.

Marketing planning consists of two major components: marketing objectives and a control process.

A marketing strategy and implementation should not be allowed to change.

An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

Using Figure 15.5 and using an example, explore the separation between strategic planning and marketing implementation.

What value does market planning contribute?

What is marketing implementation and why is it a challenge?

Through the process of strategic planning, a firm establishes an organizational mission and goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan.

A marketing unit can be organized according to functions, products, regions, and:

The process of putting marketing strategies into action is called:

A marketing plan:

Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

The Marketing Concept

Marketing Strategy and Understanding Competitors

The Marketing Environment

Consumer Buying Behaviour

Business Markets and Business Buying Behaviour

Segmenting, Targeting and Positioning

Marketing Research

Product Decisions

Developing Products and Managing Product Portfolios

The Marketing of Services

Marketing Channels

Pricing

Marketing Communications

Branding and Packaging

Filters

Successful business organizations should take actions to convert internal weaknesses into and external threats into .