Question 1

To be useful to the marketing researcher or manager, differences must be:

Accepted Answer

A)  meaningful 
B)  stable 
C)  actionable 
D)  statistically significant 
E)  All of the above are needed. 
A)  meaningful 
B)  stable 
C)  actionable 
D)  statistically significant 
E)  All of the above are needed.

Question 2

When testing the difference between two percentages from two independent samples, SPSS will not make this calculation. You must do it by hand.

Accepted Answer

A) True 
 B)False

Question 3

There are different statistical tests for differences between means and differences between percentages.

Accepted Answer

A) True 
 B)False

Question 4

In your text, you learn to test for significant differences between:

Accepted Answer

A)  two percentages or two means 
B)  two percentages or three percentages 
C)  two means or three percentages 
D)  three or more percentages 
E)  differences between a percentage and a mean 
A)  two percentages or two means 
B)  two percentages or three percentages 
C)  two means or three percentages 
D)  three or more percentages 
E)  differences between a percentage and a mean

Question 5

Which of the following commands would we use in SPSS to test for a difference between two means; one generated from a sample of heavy users of our brand and the other generated from a sample of nonusers of our brand?

Accepted Answer

A)  ANALYZE; COMPARE MEANS; DIFFERENCES 
B)  ANALYZE; COMPARE MEANS; DIFFERENCES; TWO 
C)  ANALYZE; COMPARE MEANS; PAIRED SAMPLES t TEST 
D)  ANALYZE; COMPARE MEANS; INDEPENDENT-SAMPLES t TEST 
E)  ANALYZE; COMPARE MEANS; HEAVY v NON 
A)  ANALYZE; COMPARE MEANS; DIFFERENCES 
B)  ANALYZE; COMPARE MEANS; DIFFERENCES; TWO 
C)  ANALYZE; COMPARE MEANS; PAIRED SAMPLES t TEST 
D)  ANALYZE; COMPARE MEANS; INDEPENDENT-SAMPLES t TEST 
E)  ANALYZE; COMPARE MEANS; HEAVY v NON

Question 6

A meaningful difference is one that the marketing manager:

Accepted Answer

A)  can potentially use as a basis for marketing decisions 
B)  deems to be statistically significant 
C)  finds to be at a ratio of 2 to 1 
D)  finds to be stable over at least a week or so 
E)  may or may not be statistically significant 
A)  can potentially use as a basis for marketing decisions 
B)  deems to be statistically significant 
C)  finds to be at a ratio of 2 to 1 
D)  finds to be stable over at least a week or so 
E)  may or may not be statistically significant

Question 7

P values can take on a range of:

Accepted Answer

A)  +1.00 to -1.00 
B)  0 to 100 
C)    95 to   99 
D)  0.000 to 1.00 
E)  .0001 to .0005 
A)  +1.00 to -1.00 
B)  0 to 100 
C)    95 to   99 
D)  0.000 to 1.00 
E)  .0001 to .0005

Question 8

In the test to determine significance difference between two means generated by independent samples, there is no provision for testing a directional hypothesis such as "males drink more soft drinks per week than females."

Accepted Answer

A) True 
 B)False

Question 9

Statisticians have found that data do not meet the assumption of being normally distributed with sample sizes of 300 or more.

Accepted Answer

A) True 
 B)False

Question 10

Although there are separate differences tests for means versus percentages, all these test for differences between two or more values. As long as you have at least two percentages or two means, any one test will be appropriate.

Accepted Answer

A) True 
 B)False

To be useful to the marketing researcher or manager, differences must be:

When testing the difference between two percentages from two independent samples, SPSS will not make this calculation. You must do it by hand.

There are different statistical tests for differences between means and differences between percentages.

In your text, you learn to test for significant differences between:

Which of the following commands would we use in SPSS to test for a difference between two means; one generated from a sample of heavy users of our brand and the other generated from a sample of nonusers of our brand?

A meaningful difference is one that the marketing manager:

P values can take on a range of:

In the test to determine significance difference between two means generated by independent samples, there is no provision for testing a directional hypothesis such as "males drink more soft drinks per week than females."

Statisticians have found that data do not meet the assumption of being normally distributed with sample sizes of 300 or more.

Although there are separate differences tests for means versus percentages, all these test for differences between two or more values. As long as you have at least two percentages or two means, any one test will be appropriate.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 17: Testing for Differences Between Two Groups or Among More Than

To be useful to the marketing researcher or manager, differences must be:

When testing the difference between two percentages from two independent samples, SPSS will not make this calculation. You must do it by hand.

There are different statistical tests for differences between means and differences between percentages.

In your text, you learn to test for significant differences between:

Which of the following commands would we use in SPSS to test for a difference between two means; one generated from a sample of heavy users of our brand and the other generated from a sample of nonusers of our brand?

A meaningful difference is one that the marketing manager:

P values can take on a range of:

In the test to determine significance difference between two means generated by independent samples, there is no provision for testing a directional hypothesis such as "males drink more soft drinks per week than females."

Statisticians have found that data do not meet the assumption of being normally distributed with sample sizes of 300 or more.

Although there are separate differences tests for means versus percentages, all these test for differences between two or more values. As long as you have at least two percentages or two means, any one test will be appropriate.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters