Question 1

In the SPSS FREQUENCIES command, you may ask for the mean, median, or mode via the STATISTICS options.

Accepted Answer

A) True 
 B)False  True

Question 2

Which type of statistical analysis is used to describe the sample data matrix in such a way as to portray the "typical" respondent and to reveal the general pattern of responses?

Accepted Answer

A)  averages and trends 
B)  descriptive analysis 
C)  inferential analysis 
D)  associative analysis 
E)  regresses data to facts 
A)  averages and trends 
B)  descriptive analysis 
C)  inferential analysis 
D)  associative analysis 
E)  regresses data to facts B

Question 3

In the following data set, what is the mode? 12, 0, 0, 1, 1, 1, 6, 10, 11

Accepted Answer

A)  4.66 
B)  1 
C)  42 
D)  6 
E)  none of the above 
A)  4.66 
B)  1 
C)  42 
D)  6 
E)  none of the above B

Question 4

The function of "summarization" is achieved when we report that the average rating for a Volvo S80 model style was 8.9 on a 10-point scale.

Accepted Answer

A) True 
 B)False

Question 5

You can use SPSS to obtain the codes used for a dataset. You do this by opening the data file and going to:

Accepted Answer

A)  CODE; DEFINITIONS; OUTPUT 
B)  UTILITIES-FILE INFO or UTILITIES-VARIABLES 
C)  UTILITIES; DEFINITIONS; CODES 
D)  DEFINITIONS; UTILITIES; VARIABLES; CODES; IDENTIFICATION LABELS 
E)  None of the above; SPSS is not your statistical package; it is SCSS. 
A)  CODE; DEFINITIONS; OUTPUT 
B)  UTILITIES-FILE INFO or UTILITIES-VARIABLES 
C)  UTILITIES; DEFINITIONS; CODES 
D)  DEFINITIONS; UTILITIES; VARIABLES; CODES; IDENTIFICATION LABELS 
E)  None of the above; SPSS is not your statistical package; it is SCSS.

Question 6

Which of the following is true regarding the standard deviation?

Accepted Answer

A)  It indicates the degree of variation in the values in such a way as to be translatable into a normal curve. 
B)  One standard deviation above and below the midpoint in a normal distribution includes 68 percent of the area underneath the curve. 
C)  + or - 1.96 standard deviations above and below the midpoint in a normal distribution includes 95 percent of the area underneath the curve. 
D)  + or - 2.58 standard deviations above and below the midpoint in a normal distribution includes 99 percent of the area underneath the curve. 
E)  All of the above are correct. 
A)  It indicates the degree of variation in the values in such a way as to be translatable into a normal curve. 
B)  One standard deviation above and below the midpoint in a normal distribution includes 68 percent of the area underneath the curve. 
C)  + or - 1.96 standard deviations above and below the midpoint in a normal distribution includes 95 percent of the area underneath the curve. 
D)  + or - 2.58 standard deviations above and below the midpoint in a normal distribution includes 99 percent of the area underneath the curve. 
E)  All of the above are correct.

Question 7

The FREQUENCIES command in SPSS is particularly useful for examining descriptive statistics for variables that are nominally or ordinally scaled.

Accepted Answer

A) True 
 B)False

Question 8

Variable names and response codes must be kept in a separate file when using SPSS. SPSS has no way of inputting or presenting for view, the variable names, and response codes.

Accepted Answer

A) True 
 B)False

Question 9

Laura Strubel is reviewing some data from a marketing research project that shows the age of persons who frequently purchase her company's product, Strubel's Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which programs to place the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that about 70 percent (68 percent to be exact)of her target market is aged from:

Accepted Answer

A)  18 to 45 
B)  45 to 68 
C)  33 to 57 
D)  20 to 32 
E)  45 to 57 
A)  18 to 45 
B)  45 to 68 
C)  33 to 57 
D)  20 to 32 
E)  45 to 57

Question 10

The FactFinder Research firm conducted a survey for a national food manufacturer, and one of the issues addressed by the research was to determine how many pounds of fish were consumed per capita annually. In the survey they found one person who consumed only one pound of fish per year, while 10 people reported 200 pounds per year. The range was:

Accepted Answer

A)  200 
B)  1 to 2,000 
C)  201 
D)  199 
E)  190 
A)  200 
B)  1 to 2,000 
C)  201 
D)  199 
E)  190

Question 11

Basic descriptive statistics answer two fundamental questions. One of those questions is "How did the
average person respond?"

Accepted Answer

A) True 
 B)False

Question 12

The median should be included in a standard metric variables table.

Accepted Answer

A) True 
 B)False

Question 13

The appropriate measure of variability for a nominal scaled variable is the standard deviation.

Accepted Answer

A) True 
 B)False

Question 14

For a variable coded "0" or "1," there are 102 "0s" and 101 "1s." What is the central tendency?

Accepted Answer

A)  101.5 
B)  102 
C)  0 
D)  1 
E)  none of the above 
A)  101.5 
B)  102 
C)  0 
D)  1 
E)  none of the above

Question 15

Given an ordered set of numbers, the value lying in the middle of the set is known as the mode.

Accepted Answer

A) True 
 B)False

Question 16

In SPSS frequency distributions, missing cases are not counted under the column "Valid Percent."

Accepted Answer

A) True 
 B)False

Question 17

When the scale type is interval or ratio, the appropriate measure of central tendency is:

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  interval (or ratio) mode 
E)  all of the above 
A)  mode 
B)  median 
C)  mean 
D)  interval (or ratio) mode 
E)  all of the above

Question 18

Which is the best description of a frequency distribution?

Accepted Answer

A)  the number of times a respondent answers each survey question 
B)  depicting the accumulative variance in a dataset 
C)  the number of frequencies that normal distributions appear in a dataset 
D)  the number of times that each different value appears in a particular set of values 
E)  none of the above 
A)  the number of times a respondent answers each survey question 
B)  depicting the accumulative variance in a dataset 
C)  the number of frequencies that normal distributions appear in a dataset 
D)  the number of times that each different value appears in a particular set of values 
E)  none of the above

Question 19

If we take the square root of the summated, squared differences between each observation and the mean divided by the number of observations less one, we have a frequency distribution.

Accepted Answer

A) True 
 B)False

Question 20

Plus or minus 2.58 standard deviations accounts for 99 percent of the area under the normal curve.

Accepted Answer

A) True 
 B)False

In the SPSS FREQUENCIES command, you may ask for the mean, median, or mode via the STATISTICS options.

Which type of statistical analysis is used to describe the sample data matrix in such a way as to portray the "typical" respondent and to reveal the general pattern of responses?

In the following data set, what is the mode? 12, 0, 0, 1, 1, 1, 6, 10, 11

The function of "summarization" is achieved when we report that the average rating for a Volvo S80 model style was 8.9 on a 10-point scale.

You can use SPSS to obtain the codes used for a dataset. You do this by opening the data file and going to:

Which of the following is true regarding the standard deviation?

The FREQUENCIES command in SPSS is particularly useful for examining descriptive statistics for variables that are nominally or ordinally scaled.

Variable names and response codes must be kept in a separate file when using SPSS. SPSS has no way of inputting or presenting for view, the variable names, and response codes.

Basic descriptive statistics answer two fundamental questions. One of those questions is "How did the average person respond?"

The median should be included in a standard metric variables table.

The appropriate measure of variability for a nominal scaled variable is the standard deviation.

For a variable coded "0" or "1," there are 102 "0s" and 101 "1s." What is the central tendency?

Given an ordered set of numbers, the value lying in the middle of the set is known as the mode.

In SPSS frequency distributions, missing cases are not counted under the column "Valid Percent."

When the scale type is interval or ratio, the appropriate measure of central tendency is:

Which is the best description of a frequency distribution?

If we take the square root of the summated, squared differences between each observation and the mean divided by the number of observations less one, we have a frequency distribution.

Plus or minus 2.58 standard deviations accounts for 99 percent of the area under the normal curve.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 15: Basic Data Analysis: Descriptive Statistics

In the SPSS FREQUENCIES command, you may ask for the mean, median, or mode via the STATISTICS options.

Which type of statistical analysis is used to describe the sample data matrix in such a way as to portray the "typical" respondent and to reveal the general pattern of responses?

In the following data set, what is the mode? 12, 0, 0, 1, 1, 1, 6, 10, 11

The function of "summarization" is achieved when we report that the average rating for a Volvo S80 model style was 8.9 on a 10-point scale.

You can use SPSS to obtain the codes used for a dataset. You do this by opening the data file and going to:

Which of the following is true regarding the standard deviation?

The FREQUENCIES command in SPSS is particularly useful for examining descriptive statistics for variables that are nominally or ordinally scaled.

Variable names and response codes must be kept in a separate file when using SPSS. SPSS has no way of inputting or presenting for view, the variable names, and response codes.

Basic descriptive statistics answer two fundamental questions. One of those questions is "How did the average person respond?"

The median should be included in a standard metric variables table.

The appropriate measure of variability for a nominal scaled variable is the standard deviation.

For a variable coded "0" or "1," there are 102 "0s" and 101 "1s." What is the central tendency?

Given an ordered set of numbers, the value lying in the middle of the set is known as the mode.

In SPSS frequency distributions, missing cases are not counted under the column "Valid Percent."

When the scale type is interval or ratio, the appropriate measure of central tendency is:

Which is the best description of a frequency distribution?

If we take the square root of the summated, squared differences between each observation and the mean divided by the number of observations less one, we have a frequency distribution.

Plus or minus 2.58 standard deviations accounts for 99 percent of the area under the normal curve.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters