Exam 16: Store Layout, Design, and Visual Merchandising

Impulse products are products that are purchased without prior plans, like fragrances and cosmetics in department stores and magazines in supermarkets.

A retailer considering LED lighting versus florescent lighting, solar power versus standard electricity, and local grasses versus typical grasses for landscaping would mostly be considering ________ as the objective for store design.

Which of the following statements on the location of departments within retail department and discount stores is True?

As you enter Yesteryear, a vintage clothing boutique, you're aware of how inviting the store is for browsers. The entire lighting is from floor and table lamps. The music plays Benny Goodman serenades, and the air smells like powder. The walls are covered in vintage floral wallpaper. This design that stimulates customers' senses is called

At the home improvement store Home Fits, there is an area at the back that has one of three categories of merchandise throughout the year. From January through March, the area has organization and garage storage merchandise; from April through September, it has lawn, garden, and patio merchandise; and from October through December, it has Christmas merchandise. This special section at the store is an example of a(n)

Which of the following is a disadvantage to the grid layout?

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity in terms of

Reese designed his gift shop specializing in teen room decoration in a free-form layout. He used music, lighting, and color to suit the teen tastes. What could Reese add to help customers locate specific products and departments?

A(n) ________ creates the customer's first impression of the store's offering and is the area where retailers place their most compelling merchandise.

Which of the following does not describe appropriate space management?

Grid store layouts

________ is a display technique in which large quantities of merchandise are displayed together.

How does flexibility become an important aspect when controlling costs?

Which of the following is not recommended as a merchandise location practice?

Bonnie wanted to buy a wreath for her home for Christmas. She found the wreaths at the back of the local department store with other holiday cards, candy, and decorations. This special section at the store is an example of a

Store design provides ________ by offering customers an entertaining and enjoyable shopping experience.

What are the objectives that must be met when managers are designing or redesigning a store?

Donna entered Bob's department store and went directly to the children's apparel department. Therefore, the merchandise to be bought by Donna in the children's department is referred to as

The primary objective of a store design is in implementing the retailer's strategy.

What is the advantage of the free-form layout to the consumer?