Exam 16: Store Layout, Design, and Visual Merchandising

Sam's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Sam's using?

________ refers to products that customers decided to buy before entering the store.

Which of the following retail stores is most likely to have a racetrack layout?

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by

Which of the following has the least consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

Which store layout is used primarily by supermarkets and full-line discount stores?

Which of the following does not describe an end cap?

Star Tax Services opens many offices around the country to accommodate the tax season. The company has the ability to piece together new offices, expand existing offices, or alter the design for a unique space in a matter of hours. Which of the following design considerations related to controlling costs can be seen in this example?

On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)

Customers shopping in a scented store

Why is it important for stores to be designed with flexibility in mind?

________ refers to the design of an environment by stimulation of the five senses.

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window. What type of signage should she use?

Retailers are required to provide all of the following for disabled customers except

Stores design provides hedonic benefits by enabling customers to locate and purchase products in an efficient and timely manner with minimum hassle.

The two benefits customers seek when shopping are customer satisfaction and customer service.

Which of the following statements is True of lighting when creating an appealing store atmosphere?

The ________ arranges fixtures and aisles asymmetrically.

The grid layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.