Question 1

The ideal way to segment is by:

Accepted Answer

A)  psychographics. 
B)  attitude. 
C)  behavior. 
D)  demographics. 
A)  psychographics. 
B)  attitude. 
C)  behavior. 
D)  demographics.

Question 2

The federal government has implemented standards for culturally and linguistically appropriate services, which is an indication of cultural segments.

Accepted Answer

A) True 
 B)False

Question 3

Segmenting industrial markets is the same as segmenting consumer markets.

Accepted Answer

A) True 
 B)False

Question 4

Social class is often used as a basis for psychographic segmentation because individuals within the same social class:

Accepted Answer

A)  are often in the same social clubs and can be reached with the same promotional vehicles. 
B)  have similar attitudes and similar purchasing patterns. 
C)  often have a similar sociodemographic profile. 
D)  are often very homogeneous on all key demographic characteristics important to marketers. 
A)  are often in the same social clubs and can be reached with the same promotional vehicles. 
B)  have similar attitudes and similar purchasing patterns. 
C)  often have a similar sociodemographic profile. 
D)  are often very homogeneous on all key demographic characteristics important to marketers.

Question 5

Cohort segmentation categorizes consumers based on the defining events that have occurred in their lifetime that have shaped their attitudes and values.

Accepted Answer

A) True 
 B)False

Question 6

Sociodemographic segmentation includes gender, age, ethnicity, race, and geography.

Accepted Answer

A) True 
 B)False

Question 7

The federal SIC Code is a system that describes the major purchasing categories of each company for bidding purposes.

Accepted Answer

A) True 
 B)False

Question 8

In recognition of the ethnic diversity within the U.S. population, the federal government requires CLS standards. CLS standards are:

Accepted Answer

A)  quality care standards healthcare organizations must meet for all ethnic populations if the healthcare organization receives federal funds. 
B)  requirements that all healthcare personnel must receive cultural competency continuing education training yearly if the healthcare organization receives federal funds. 
C)  standards for cultural and linguistically appropriate services. 
D)  standards for care, life support notification, and sepsis guidelines for ethnically diverse populations. 
A)  quality care standards healthcare organizations must meet for all ethnic populations if the healthcare organization receives federal funds. 
B)  requirements that all healthcare personnel must receive cultural competency continuing education training yearly if the healthcare organization receives federal funds. 
C)  standards for cultural and linguistically appropriate services. 
D)  standards for care, life support notification, and sepsis guidelines for ethnically diverse populations.

Question 9

Topamax was a pharmaceutical product found to be effective for the treatment of epilepsy and migraines. This would likely lead to a usage segmentation strategy.

Accepted Answer

A) True 
 B)False

Question 10

Compared to smaller companies, larger companies are increasingly having a greater percentage of self-insured plan coverage for their employees.

Accepted Answer

A) True 
 B)False

Question 11

Market segmentation by ethnicity is what type of segmentation?

Accepted Answer

A)  Cohort 
B)  Sociodemographic 
C)  Cultural 
D)  Psychographic 
A)  Cohort 
B)  Sociodemographic 
C)  Cultural 
D)  Psychographic

The ideal way to segment is by:

The federal government has implemented standards for culturally and linguistically appropriate services, which is an indication of cultural segments.

Segmenting industrial markets is the same as segmenting consumer markets.

Social class is often used as a basis for psychographic segmentation because individuals within the same social class:

Cohort segmentation categorizes consumers based on the defining events that have occurred in their lifetime that have shaped their attitudes and values.

Sociodemographic segmentation includes gender, age, ethnicity, race, and geography.

The federal SIC Code is a system that describes the major purchasing categories of each company for bidding purposes.

In recognition of the ethnic diversity within the U.S. population, the federal government requires CLS standards. CLS standards are:

Topamax was a pharmaceutical product found to be effective for the treatment of epilepsy and migraines. This would likely lead to a usage segmentation strategy.

Compared to smaller companies, larger companies are increasingly having a greater percentage of self-insured plan coverage for their employees.

Market segmentation by ethnicity is what type of segmentation?

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 6: Market Segmentation

The ideal way to segment is by:

The federal government has implemented standards for culturally and linguistically appropriate services, which is an indication of cultural segments.

Segmenting industrial markets is the same as segmenting consumer markets.

Social class is often used as a basis for psychographic segmentation because individuals within the same social class:

Cohort segmentation categorizes consumers based on the defining events that have occurred in their lifetime that have shaped their attitudes and values.

Sociodemographic segmentation includes gender, age, ethnicity, race, and geography.

The federal SIC Code is a system that describes the major purchasing categories of each company for bidding purposes.

In recognition of the ethnic diversity within the U.S. population, the federal government requires CLS standards. CLS standards are:

Topamax was a pharmaceutical product found to be effective for the treatment of epilepsy and migraines. This would likely lead to a usage segmentation strategy.

Compared to smaller companies, larger companies are increasingly having a greater percentage of self-insured plan coverage for their employees.

Market segmentation by ethnicity is what type of segmentation?

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters