Question 1

Choosing a health plan for one's family can be a high-involvement decision.

Accepted Answer

A) True 
 B)False  True

Question 2

Past reinforced behavior extended to other stimuli is referred to as a(n):

Accepted Answer

A)  conclusion. 
B)  learned pattern. 
C)  extended decision. 
D)  generalization. 
A)  conclusion. 
B)  learned pattern. 
C)  extended decision. 
D)  generalization. D

Question 3

The family life cycle for most everyone is a static process where individuals go through six distinct steps from when they are single as young adults to when they are widows or widowers.

Accepted Answer

A) True 
 B)False  True

Question 4

"Birds of a feather flock together" is the principle behind the Potential Rating Index by Zip Marked (PRIZM) system.

Accepted Answer

A) True 
 B)False

Question 5

Choosing between two competing alternatives where the one not chosen is priced slightly lower but the one chosen is slightly higher in quality is referred to as cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 6

Trust in one's physician can reduce the risk or fear a person may have in a situation.

Accepted Answer

A) True 
 B)False

Question 7

A parent has taken her child to a new pediatric group. After leaving, she wonders if she made the right choice in going to this particular medical practice. This would be an example of the parent experiencing cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 8

Industrial buyer behavior differs from consumer behavior because the demand is derived.

Accepted Answer

A) True 
 B)False

Question 9

Industrial buyers often have a buying center that requires many people across the organization to be involved in the purchase.

Accepted Answer

A) True 
 B)False

Question 10

As company size increases, the likelihood of offering health insurance to their employees is increasingly likely to decline.

Accepted Answer

A) True 
 B)False

Question 11

Interpreting information consistent with one's attitudes and beliefs is selective comprehension.

Accepted Answer

A) True 
 B)False

Question 12

Attitudes are one's enduring cognitions or feelings.

Accepted Answer

A) True 
 B)False

Question 13

Almost half of all Google-related searches are health related.

Accepted Answer

A) True 
 B)False

Question 14

In health care, limited decision making often occurs in which type of purchase situation?

Accepted Answer

A)  Going to a walk-in clinic for a minor medical problem 
B)  Purchasing an over-the-counter pharmaceutical product 
C)  Going to a primary care visit 
D)  None of these is correct. 
A)  Going to a walk-in clinic for a minor medical problem 
B)  Purchasing an over-the-counter pharmaceutical product 
C)  Going to a primary care visit 
D)  None of these is correct.

Question 15

After women search for healthcare information, they engage in conversations with their physicians regarding their findings as it affects their own care and that of their families.

Accepted Answer

A) True 
 B)False

Question 16

The changes in a person's behavior as a result of past experiences are referred to as learning.

Accepted Answer

A) True 
 B)False

Question 17

Journey maps are created from the perspective of the organization to map how it delivers care to the patient or customer.

Accepted Answer

A) True 
 B)False

Question 18

The foundation of PRIZM is demographics, media habits, and psychographics.

Accepted Answer

A) True 
 B)False

Question 19

Physicians have been under increasing pressure to provide care that they deem inappropriate in order to receive positive ratings in the postpurchase evaluations patients post on the websites of the doctors' institutions and in social media forums.

Accepted Answer

A) True 
 B)False

Question 20

A patient has a positive experience in a hospital's emergency department and then assumes that the inpatient care may also be good. This is an example of generalization.

Accepted Answer

A) True 
 B)False

Choosing a health plan for one's family can be a high-involvement decision.

Past reinforced behavior extended to other stimuli is referred to as a(n):

The family life cycle for most everyone is a static process where individuals go through six distinct steps from when they are single as young adults to when they are widows or widowers.

"Birds of a feather flock together" is the principle behind the Potential Rating Index by Zip Marked (PRIZM) system.

Choosing between two competing alternatives where the one not chosen is priced slightly lower but the one chosen is slightly higher in quality is referred to as cognitive dissonance.

Trust in one's physician can reduce the risk or fear a person may have in a situation.

A parent has taken her child to a new pediatric group. After leaving, she wonders if she made the right choice in going to this particular medical practice. This would be an example of the parent experiencing cognitive dissonance.

Industrial buyer behavior differs from consumer behavior because the demand is derived.

Industrial buyers often have a buying center that requires many people across the organization to be involved in the purchase.

As company size increases, the likelihood of offering health insurance to their employees is increasingly likely to decline.

Interpreting information consistent with one's attitudes and beliefs is selective comprehension.

Attitudes are one's enduring cognitions or feelings.

Almost half of all Google-related searches are health related.

In health care, limited decision making often occurs in which type of purchase situation?

After women search for healthcare information, they engage in conversations with their physicians regarding their findings as it affects their own care and that of their families.

The changes in a person's behavior as a result of past experiences are referred to as learning.

Journey maps are created from the perspective of the organization to map how it delivers care to the patient or customer.

The foundation of PRIZM is demographics, media habits, and psychographics.

Physicians have been under increasing pressure to provide care that they deem inappropriate in order to receive positive ratings in the postpurchase evaluations patients post on the websites of the doctors' institutions and in social media forums.

A patient has a positive experience in a hospital's emergency department and then assumes that the inpatient care may also be good. This is an example of generalization.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

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Exam 4: Buyer Behavior

Choosing a health plan for one's family can be a high-involvement decision.

Past reinforced behavior extended to other stimuli is referred to as a(n):

The family life cycle for most everyone is a static process where individuals go through six distinct steps from when they are single as young adults to when they are widows or widowers.

"Birds of a feather flock together" is the principle behind the Potential Rating Index by Zip Marked (PRIZM) system.

Choosing between two competing alternatives where the one not chosen is priced slightly lower but the one chosen is slightly higher in quality is referred to as cognitive dissonance.

Trust in one's physician can reduce the risk or fear a person may have in a situation.

A parent has taken her child to a new pediatric group. After leaving, she wonders if she made the right choice in going to this particular medical practice. This would be an example of the parent experiencing cognitive dissonance.

Industrial buyer behavior differs from consumer behavior because the demand is derived.

Industrial buyers often have a buying center that requires many people across the organization to be involved in the purchase.

As company size increases, the likelihood of offering health insurance to their employees is increasingly likely to decline.

Interpreting information consistent with one's attitudes and beliefs is selective comprehension.

Attitudes are one's enduring cognitions or feelings.

Almost half of all Google-related searches are health related.

In health care, limited decision making often occurs in which type of purchase situation?

After women search for healthcare information, they engage in conversations with their physicians regarding their findings as it affects their own care and that of their families.

The changes in a person's behavior as a result of past experiences are referred to as learning.

Journey maps are created from the perspective of the organization to map how it delivers care to the patient or customer.

The foundation of PRIZM is demographics, media habits, and psychographics.

Physicians have been under increasing pressure to provide care that they deem inappropriate in order to receive positive ratings in the postpurchase evaluations patients post on the websites of the doctors' institutions and in social media forums.

A patient has a positive experience in a hospital's emergency department and then assumes that the inpatient care may also be good. This is an example of generalization.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters