Exam 6: Market Segmentation

The boomers are the cohort that has the greatest trust in institutions and authority.

In terms of the heuristic of segmentation, the lowest level is preferences.

The major marketing objective with regards to the heavy half market segment is to:

Which cohort exhibited the trait of being a compliant patient?

With usage segmentation,

Which of the following is a key difference between a generation and a cohort?

The value to segmenting only exists when:

The law of maximum ophelimity highlights that the people who use most of the healthcare services also buy most of the over-the-counter medical products.

Companies that use similar products or services often have other characteristics in common; thus, product use is a valuable segmentation variable of industrial markets.

The PATH Valuegraphic segmentation scheme can be useful to predict the population health of multiple segments.

There has been an increase in interest in cosmetic surgery among the millennials.

Trust has been found to a strong determinant of heavy half usage behavior.

The Standard Industrial Classification (SIC) code is a classification system based upon which of the following?

A health plan has developed different web pages for corporate customers based on the number of employees they have. This is an example of what segmentation strategy?

Although women are greater uses of healthcare services, they incur far less medical expense.

Majority concentration is when many organizations focus on the largest customer segment.

Classifying consumers into segments based on the degree to which they use or purchase the same brand is loyalty segmentation.

Grouping people together by a set of events that have shaped their values is referred to as:

Lifestyle and class is a form of attitude, interests, and opinions (AIO) segmentation.

The heavy half phenomenon refers to a small group of consumers who use a disproportionate share of a product.