Question 1

The service effectiveness ratio relates to whether the strategy drove a certain number of people to trial.

Accepted Answer

A) True 
 B)False

Question 2

Which type of sales position often requires input within the evaluation process with feedback from the customer?

Accepted Answer

A)  Technical 
B)  Consultative 
C)  Trade 
D)  Missionary 
A)  Technical 
B)  Consultative 
C)  Trade 
D)  Missionary

Question 3

Inbound marketing efforts must be tracked along the two dimensions of source and flow.

Accepted Answer

A) True 
 B)False

Question 4

The volume of mentions of a brand in the digital environment is referred to as hits.

Accepted Answer

A) True 
 B)False

Question 5

Network centrality theory suggests which of the following?

Accepted Answer

A)  User engagement is central to an organization's effectiveness online. 
B)  Stickiness on the Web requires a high user volume. 
C)  The influence of a user is a function of the number of people they are connected with and their decision to spread the message. 
D)  The content of the hospital website must address the individual's value system. 
A)  User engagement is central to an organization's effectiveness online. 
B)  Stickiness on the Web requires a high user volume. 
C)  The influence of a user is a function of the number of people they are connected with and their decision to spread the message. 
D)  The content of the hospital website must address the individual's value system.

Question 6

Healthcare organizations should conduct a marketing audit prior to hiring a marketing director.

Accepted Answer

A) True 
 B)False

Question 7

In the share of voice metric, a marketer considers:

Accepted Answer

A)  all mentions of the brand. 
B)  only positive mentions of the brand. 
C)  all mentions of the brand divided by negative mentions of the brand. 
D)  positive mentions of the brand by discrete users over the past 30 days. 
A)  all mentions of the brand. 
B)  only positive mentions of the brand. 
C)  all mentions of the brand divided by negative mentions of the brand. 
D)  positive mentions of the brand by discrete users over the past 30 days.

Question 8

Volume variance is an examination of the:

Accepted Answer

A)  difference between the number of potential customers and the number of predicted customers. 
B)  expected and real units of sales. 
C)  volume of costs and the desired unit level of costs. 
D)  volume of revenue relative to the volume of capacity. 
A)  difference between the number of potential customers and the number of predicted customers. 
B)  expected and real units of sales. 
C)  volume of costs and the desired unit level of costs. 
D)  volume of revenue relative to the volume of capacity.

Question 9

Comparing actual performance to preestablished targets is referred to as:

Accepted Answer

A)  comparative analysis. 
B)  budget scenario analysis. 
C)  variance analysis. 
D)  pre/post analysis. 
A)  comparative analysis. 
B)  budget scenario analysis. 
C)  variance analysis. 
D)  pre/post analysis.

The service effectiveness ratio relates to whether the strategy drove a certain number of people to trial.

Which type of sales position often requires input within the evaluation process with feedback from the customer?

Inbound marketing efforts must be tracked along the two dimensions of source and flow.

The volume of mentions of a brand in the digital environment is referred to as hits.

Network centrality theory suggests which of the following?

Healthcare organizations should conduct a marketing audit prior to hiring a marketing director.

In the share of voice metric, a marketer considers:

Volume variance is an examination of the:

Comparing actual performance to preestablished targets is referred to as:

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Ethical Considerations in Marketing

Filters

Exam 15: Controlling and Monitoring

The service effectiveness ratio relates to whether the strategy drove a certain number of people to trial.

Which type of sales position often requires input within the evaluation process with feedback from the customer?

Inbound marketing efforts must be tracked along the two dimensions of source and flow.

The volume of mentions of a brand in the digital environment is referred to as hits.

Network centrality theory suggests which of the following?

Healthcare organizations should conduct a marketing audit prior to hiring a marketing director.

In the share of voice metric, a marketer considers:

Volume variance is an examination of the:

Comparing actual performance to preestablished targets is referred to as:

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Ethical Considerations in Marketing

Filters