Question 1

Tracking patients in their rehabilitation stage remotely at home is important to hospitals because:

Accepted Answer

A)  patient care at home is difficult to monitor. 
B)  it is expensive to send out a home call nurse. 
C)  there is a readmission penalty if a patient must return for care at the hospital. 
D)  patients will evaluate the hospital poorly on a survey. 
A)  patient care at home is difficult to monitor. 
B)  it is expensive to send out a home call nurse. 
C)  there is a readmission penalty if a patient must return for care at the hospital. 
D)  patients will evaluate the hospital poorly on a survey. C

Question 2

Which of the following are the top three sites that consumers turn to for information in forming their information about health providers?

Accepted Answer

A)  Zocdoc, Google, Health Grades 
B)  Health Grades, Yelp, Zocdoc 
C)  Yelp, Google, WebMD 
D)  WebMD, Zocdoc, Google 
A)  Zocdoc, Google, Health Grades 
B)  Health Grades, Yelp, Zocdoc 
C)  Yelp, Google, WebMD 
D)  WebMD, Zocdoc, Google C

Question 3

Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested.

Accepted Answer

A) True 
 B)False  True

Question 4

In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level.

Accepted Answer

A) True 
 B)False

Question 5

The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle.

Accepted Answer

A) True 
 B)False

Question 6

In the IOT environment, a marketer can follow a patient from the beginning of their care journey as they begin their search process.

Accepted Answer

A) True 
 B)False

Question 7

The Internet of Things refers to the hardware that is connected by different software in the digital environment.

Accepted Answer

A) True 
 B)False

Question 8

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following has not been cited as a reason for the future growth of remote patient monitoring?

Accepted Answer

A)  Aging population 
B)  Reduction in cost of technology 
C)  Decline of rural hospitals 
D)  Chronic conditions among the elderly 
A)  Aging population 
B)  Reduction in cost of technology 
C)  Decline of rural hospitals 
D)  Chronic conditions among the elderly

Question 10

Cybersquatting refers to:

Accepted Answer

A)  buying space with search results using another company's name. 
B)  registering a domain name with the purpose of profiting from the goodwill of another's name. 
C)  linking to another's website with a close name so the person using the site does not realize they are on the site of the different company. 
D)  All of these are correct. 
A)  buying space with search results using another company's name. 
B)  registering a domain name with the purpose of profiting from the goodwill of another's name. 
C)  linking to another's website with a close name so the person using the site does not realize they are on the site of the different company. 
D)  All of these are correct.

Question 11

Which of the following has not been cited as a barrier to adoption of RPM technology?

Accepted Answer

A)  Clinical productivity 
B)  Patient engagement 
C)  Infrastructure support 
D)  On-site education 
A)  Clinical productivity 
B)  Patient engagement 
C)  Infrastructure support 
D)  On-site education

Question 12

When using sites such as Crowd Med, patients must sign HIPAA waivers to release all their patient records and reveal their identity in seeking solutions to their medical problems.

Accepted Answer

A) True 
 B)False

Question 13

Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment.

Accepted Answer

A) True 
 B)False

Question 14

Digital investments need to be viewed from the perspective of:

Accepted Answer

A)  the value of the number of appointments in a department. 
B)  the system perspective. 
C)  the number of hits on the website. 
D)  They cannot really be measured, which is the problem. 
A)  the value of the number of appointments in a department. 
B)  the system perspective. 
C)  the number of hits on the website. 
D)  They cannot really be measured, which is the problem.

Question 15

The Netflix series Diagnosis is based on the idea of:

Accepted Answer

A)  crowdsourcing. 
B)  the digital journey. 
C)  geotracking 
D)  interfacing. 
A)  crowdsourcing. 
B)  the digital journey. 
C)  geotracking 
D)  interfacing.

Question 16

The cohort most likely to search for the quality ratings of a hospital are:

Accepted Answer

A)  boomers. 
B)  millennials. 
C)  Gen Xers. 
D)  seniors. 
A)  boomers. 
B)  millennials. 
C)  Gen Xers. 
D)  seniors.

Question 17

CMS does not have billing codes for remote patient monitoring, which is a barrier to major adoption of this technology.

Accepted Answer

A) True 
 B)False

Question 18

A one-star increase in a hospital's Facebook rating was associated with a hospital having increased odds in being in a lower admissions group.

Accepted Answer

A) True 
 B)False

Question 19

The major challenge in the IOT ecosystem for health care will be cybersecurity.

Accepted Answer

A) True 
 B)False

Tracking patients in their rehabilitation stage remotely at home is important to hospitals because:

Which of the following are the top three sites that consumers turn to for information in forming their information about health providers?

Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested.

In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level.

The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle.

In the IOT environment, a marketer can follow a patient from the beginning of their care journey as they begin their search process.

The Internet of Things refers to the hardware that is connected by different software in the digital environment.

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Which of the following has not been cited as a reason for the future growth of remote patient monitoring?

Cybersquatting refers to:

Which of the following has not been cited as a barrier to adoption of RPM technology?

When using sites such as Crowd Med, patients must sign HIPAA waivers to release all their patient records and reveal their identity in seeking solutions to their medical problems.

Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment.

Digital investments need to be viewed from the perspective of:

The Netflix series Diagnosis is based on the idea of:

The cohort most likely to search for the quality ratings of a hospital are:

CMS does not have billing codes for remote patient monitoring, which is a barrier to major adoption of this technology.

A one-star increase in a hospital's Facebook rating was associated with a hospital having increased odds in being in a lower admissions group.

The major challenge in the IOT ecosystem for health care will be cybersecurity.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 8: Marketing in the Digital Age

Tracking patients in their rehabilitation stage remotely at home is important to hospitals because:

Which of the following are the top three sites that consumers turn to for information in forming their information about health providers?

Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested.

In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level.

The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle.

In the IOT environment, a marketer can follow a patient from the beginning of their care journey as they begin their search process.

The Internet of Things refers to the hardware that is connected by different software in the digital environment.

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Which of the following has not been cited as a reason for the future growth of remote patient monitoring?

Cybersquatting refers to:

Which of the following has not been cited as a barrier to adoption of RPM technology?

When using sites such as Crowd Med, patients must sign HIPAA waivers to release all their patient records and reveal their identity in seeking solutions to their medical problems.

Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment.

Digital investments need to be viewed from the perspective of:

The Netflix series Diagnosis is based on the idea of:

The cohort most likely to search for the quality ratings of a hospital are:

CMS does not have billing codes for remote patient monitoring, which is a barrier to major adoption of this technology.

A one-star increase in a hospital's Facebook rating was associated with a hospital having increased odds in being in a lower admissions group.

The major challenge in the IOT ecosystem for health care will be cybersecurity.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters