Exam 4: Exploring Social Marketing Concepts

Describe what promotion is and what concerns a health education specialist should be mindful of when promoting health messages.

The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition. -_____ refers to physical goods, a service, an experience, an event, a person, a place, a property, an organization, information, or an idea.

It is insignificant that marketers understand the barriers and benefits populations associated with healthy actions.