Exam 4: Communication Skills

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Salespeople exhibiting poor grammar will have a tough time earning credibility with the buyer.

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With respect to SPIN, "have you had any challenges with your current system?" is an example of a/an _____________question.

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"Have your employees ever had any trouble managing their time?" is an example of a problem question.

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According to the model of active listening described in the text, after sensing the buyer's message the salesperson is ready to respond.

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A salesperson asking a buyer "Have you had any trouble with your copying equipment?" is asking a ____ type of SPIN question.

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One of the problems many people have with listening is that they make assumptions about what the other person is saying before that person is finished communicating.

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The collection of related expressions, gestures, and movements combining to form nonverbal messaged are called nonverbal clusters.

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One of the objectives of strategic questioning is to generate ________________________.

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In our culture, crossed arms is often an indication of defensiveness.

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The acronym SIER stands for what?

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Active listening is efficient for salespeople because they can actively form responses while the buyer is talking.

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By demonstrating effective listening, a salesperson is able to do which of the following?

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Salespeople often combine different types of questions to accomplish multiple and closely related sales objectives.

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Talking with rather than at the customer is the basis of _______________sales communication.

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"How would a system that your operators found easier to use affect your business operations?" is an example which type of ADAPT question?

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"Your problem is that you're not working with the right suppliers." is an example of a Discovery question.

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Studies and cognitive psychology have found that ___________tend to be more memorable than their verbal counterparts.

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With respect to SIER, addressing the question of "what meaning does the sender intend?"

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With respect to ADAPT, "who is your current supplier?" is an example of a/an _________________question.

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Salespeople need to possess effective communications skills so that they:

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