Exam 4: Communication Skills
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue110 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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Salespeople exhibiting poor grammar will have a tough time earning credibility with the buyer.
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(True/False)
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With respect to SPIN, "have you had any challenges with your current system?" is an example of a/an _____________question.
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(Short Answer)
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Problem
"Have your employees ever had any trouble managing their time?" is an example of a problem question.
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True
According to the model of active listening described in the text, after sensing the buyer's message the salesperson is ready to respond.
(True/False)
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A salesperson asking a buyer "Have you had any trouble with your copying equipment?" is asking a ____ type of SPIN question.
(Multiple Choice)
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One of the problems many people have with listening is that they make assumptions about what the other person is saying before that person is finished communicating.
(True/False)
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The collection of related expressions, gestures, and movements combining to form nonverbal messaged are called nonverbal clusters.
(True/False)
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One of the objectives of strategic questioning is to generate ________________________.
(Short Answer)
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In our culture, crossed arms is often an indication of defensiveness.
(True/False)
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Active listening is efficient for salespeople because they can actively form responses while the buyer is talking.
(True/False)
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By demonstrating effective listening, a salesperson is able to do which of the following?
(Multiple Choice)
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Salespeople often combine different types of questions to accomplish multiple and closely related sales objectives.
(True/False)
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Talking with rather than at the customer is the basis of _______________sales communication.
(Short Answer)
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"How would a system that your operators found easier to use affect your business operations?" is an example which type of ADAPT question?
(Multiple Choice)
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"Your problem is that you're not working with the right suppliers." is an example of a Discovery question.
(True/False)
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Studies and cognitive psychology have found that ___________tend to be more memorable than their verbal counterparts.
(Short Answer)
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With respect to SIER, addressing the question of "what meaning does the sender intend?"
(Short Answer)
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With respect to ADAPT, "who is your current supplier?" is an example of a/an _________________question.
(Short Answer)
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Salespeople need to possess effective communications skills so that they:
(Multiple Choice)
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