Exam 4: Engaging Customers, Analyzing Competitors, for Market Entry Strategy

_________ marketing required learning the profile or details about individual customers to identify which are most valuable to the company.

Marketing tactics are developed for each target market, which is called ________.

Which of the following is not an advantage of trade shows?

Entrepreneurs usually engage in marketing research for two reasons: (1) to identify the need and opportunity for the venture and (2) to understand marketing and customer issues that relate to the product or service.