Exam 4: Engaging Customers, Analyzing Competitors, for Market Entry Strategy

_________ is the process of establishing and maintaining a distinctive place in the market for the start-up and/or its products offerings.

Influencer identification is a key new focus of loyalty marketing because influencers have large followings, an affinity for the product or topic and their followers or readership demonstrate engagement or activation potential.

________________ are not just those with large followings - they also need to have an affinity for the product or topic, and their followers or readership must demonstrate engagement or activation potential.

Which type of marketing is a small segment of a large market ignored by other companies?

One-to-one marketing is rapidly becoming a competitive imperative.

Digital marketing techniques can be used to test many aspects of the product or service before committing the business fully to one path.

Market segmentation by geography includes:

There are many digital tools available to help determine the size of potential markets, but the tools are not often used because they are costly.

Which type of marketing describes mechanisms by which customers are triggered and Motivated to recommend a product or service to other potential customers?

________focuses on content creation, used to generate rankings and social media visibility, to establish a brand or business as an expert in its field with valuable, useful content for potential customers of its products or services.

Marketing objectives are likely to be based on sales revenues and market share.

Which of the following describes the four areas that must be in alignment in order to optimize your customer engagement efforts:

Demographic segmentation divides a market by all of the following except:

Although customer interviews can be conducted in a semi-informal manner, preparation should be structured and well-organized.

The four P's stand for:

Digital tools can be used to determine the size of the market, pricing models and competitor's products.

Fortunately, market research is not a costly exercise for a startup company.

Demonstrating _________ is part of pricing a new strategy.

All of the following are factors that often underlie hidden profit potential except:

Activities to learn about competitors include: visiting trade shows, constructing the competitor's road map, and collecting competitive literature and advertising.