Exam 11: Setting Global Prices

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

____________________ is the umbrella term that encompasses the trading or exchange of goods or services without using currency.

Free
(Multiple Choice)
4.8/5
(40)
Correct Answer:
Verified

E

When discussing transfer pricing, the ______________________ is based on the results of a hypothetical negotiation with an independent business partner.

Free
(Multiple Choice)
4.8/5
(40)
Correct Answer:
Verified

D

Which of these is NOT one of the four groups of international pricing decision factors?

Free
(Multiple Choice)
4.8/5
(42)
Correct Answer:
Verified

B

A(n) _________ of a domestic currency can stimulate exports and also create new market opportunities.

(Multiple Choice)
4.9/5
(39)

In a global context, the price that a product can gain in the market often determines its development. For example, in low income countries, price must be in line with _____.

(Multiple Choice)
4.9/5
(44)

When determining a product's final price, all of the following should be taken into consideration EXCEPT______________.

(Multiple Choice)
4.8/5
(45)

An important variable to consider in pricing decisions is the ____ of the Product Life Cycle existing in ____ countries.

(Multiple Choice)
4.7/5
(38)

Why can the same product have different prices in two countries that are next to each other Why is this of concern to a marketer?

(Essay)
4.8/5
(36)

Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?

(Essay)
4.9/5
(40)

In some cases, exchange rate risk could be shifted to buyers if the buyer agrees to pay using the exporter's currency. However, there may not be a choice if the trade conventions are ____.

(Multiple Choice)
4.8/5
(38)

The __________ method focuses on setting prices by fixing a profit margin over established product costs and thus ensures a more stable, predictable profit.

(Multiple Choice)
4.9/5
(30)

___________________ implies the same price position strategy across different markets.

(Multiple Choice)
4.9/5
(41)
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)