Exam 11: Setting Global Prices
Exam 1: Understanding Global Markets and Marketing12 Questions
Exam 2: Assessing the Global Marketing Environmentthe Global Economy and Technology12 Questions
Exam 3: Evaluating Cultural and Social Environments11 Questions
Exam 4: Analyzing Political and Legal Environments12 Questions
Exam 5: Regional Trade and Emerging Markets12 Questions
Exam 6: Conducting Global Marketing Research12 Questions
Exam 7: Entering Global Markets11 Questions
Exam 8: International Market Planning12 Questions
Exam 9: Segmenting, Targeting and Positioning for Global Markets11 Questions
Exam 10: Developing Global Products and Brands12 Questions
Exam 11: Setting Global Prices12 Questions
Exam 12: Global Placement and Distribution Channels11 Questions
Exam 13: Launching Global Communication and Advertising12 Questions
Exam 14: Using Social Media for Global Marketing11 Questions
Exam 15: Designing and Controlling Global Marketing Systems12 Questions
Exam 16: Defining Ethics and Corporate Social Responsibility in the Global Marketplace12 Questions
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____________________ is the umbrella term that encompasses the trading or exchange of goods or services without using currency.
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(Multiple Choice)
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Correct Answer:
E
When discussing transfer pricing, the ______________________ is based on the results of a hypothetical negotiation with an independent business partner.
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(Multiple Choice)
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Correct Answer:
D
Which of these is NOT one of the four groups of international pricing decision factors?
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(Multiple Choice)
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Correct Answer:
B
A(n) _________ of a domestic currency can stimulate exports and also create new market opportunities.
(Multiple Choice)
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In a global context, the price that a product can gain in the market often determines its development. For example, in low income countries, price must be in line with _____.
(Multiple Choice)
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When determining a product's final price, all of the following should be taken into consideration EXCEPT______________.
(Multiple Choice)
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An important variable to consider in pricing decisions is the ____ of the Product Life Cycle existing in ____ countries.
(Multiple Choice)
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Why can the same product have different prices in two countries that are next to each other Why is this of concern to a marketer?
(Essay)
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Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?
(Essay)
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In some cases, exchange rate risk could be shifted to buyers if the buyer agrees to pay using the exporter's currency. However, there may not be a choice if the trade conventions are ____.
(Multiple Choice)
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The __________ method focuses on setting prices by fixing a profit margin over established product costs and thus ensures a more stable, predictable profit.
(Multiple Choice)
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___________________ implies the same price position strategy across different markets.
(Multiple Choice)
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