Exam 10: Developing Global Products and Brands

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How can a marketer use services to create additional value and even a competitive advantage in the introduction of a new-to-the-market consumer electronic device?

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Question 1

Correct Answer:

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Top of mind responses might include delivery, installation, education, and warranty considerations. Better responses will include services such as long-term help desk or customer service response, ensuring compatibility with current devices, on-site repair if required or feasible, service level agreements, trade-in or upgrade options, etc.

__________________ represents the extension of the perception of a specific country to its products or brands.

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Question 2

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With regard to global image, a(n) ___________ strategy contributes to the strengthening of the corporate image and of the brand on an international level.

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Question 3

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In international marketing, design differences are often necessary to:

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Question 4

Adaptation is favorable when ________________.

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Question 5

The standardization of marketing activities favors __________ thanks to the accomplishment of economics of scale in R&D, production, marketing, and managerial processes.

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Question 6

Which is NOT a stage of the product life cycle?

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Question 7

Product attributes which have to analyzed include all EXCEPT for _______.

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Question 8

The main advantage of ________________________ is the possibility to standardize other marketing activities, particularly communications, that are feasible because of the band's uniqueness.

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Question 9

Product use strategy in a foreign market considers the following EXCEPT for __________.

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Question 10

The standardization strategy uses marketing activities across national boundaries whereas the adaptation strategy uses a(n) ___allowing adapting for the specific characteristics of a foreign market.

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Question 11

How can international marketers use packaging to address adaptation concerns Develop at least two examples that will demonstrate your mastery of the topic.

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Question 12

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How can a marketer use services to create additional value and even a competitive advantage in the introduction of a new-to-the-market consumer electronic device?

__________________ represents the extension of the perception of a specific country to its products or brands.

With regard to global image, a(n) ___________ strategy contributes to the strengthening of the corporate image and of the brand on an international level.

In international marketing, design differences are often necessary to:

Adaptation is favorable when ________________.

The standardization of marketing activities favors __________ thanks to the accomplishment of economics of scale in R&D, production, marketing, and managerial processes.

Which is NOT a stage of the product life cycle?

Product attributes which have to analyzed include all EXCEPT for _______.

The main advantage of ________________________ is the possibility to standardize other marketing activities, particularly communications, that are feasible because of the band's uniqueness.

Product use strategy in a foreign market considers the following EXCEPT for __________.

The standardization strategy uses marketing activities across national boundaries whereas the adaptation strategy uses a(n) ___allowing adapting for the specific characteristics of a foreign market.

How can international marketers use packaging to address adaptation concerns Develop at least two examples that will demonstrate your mastery of the topic.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Regional Trade and Emerging Markets

Conducting Global Marketing Research

Entering Global Markets

International Market Planning

Segmenting, Targeting and Positioning for Global Markets

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the Global Marketplace

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Exam 10: Developing Global Products and Brands

How can a marketer use services to create additional value and even a competitive advantage in the introduction of a new-to-the-market consumer electronic device?

__________________ represents the extension of the perception of a specific country to its products or brands.

With regard to global image, a(n) ___________ strategy contributes to the strengthening of the corporate image and of the brand on an international level.

In international marketing, design differences are often necessary to:

Adaptation is favorable when ________________.

The standardization of marketing activities favors __________ thanks to the accomplishment of economics of scale in R&D, production, marketing, and managerial processes.

Which is NOT a stage of the product life cycle?

Product attributes which have to analyzed include all EXCEPT for _______.

The main advantage of ________________________ is the possibility to standardize other marketing activities, particularly communications, that are feasible because of the band's uniqueness.

Product use strategy in a foreign market considers the following EXCEPT for __________.

The standardization strategy uses ____ marketing activities across national boundaries whereas the adaptation strategy uses a(n) _______allowing adapting for the specific characteristics of a foreign market.

How can international marketers use packaging to address adaptation concerns Develop at least two examples that will demonstrate your mastery of the topic.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Regional Trade and Emerging Markets

Conducting Global Marketing Research

Entering Global Markets

International Market Planning

Segmenting, Targeting and Positioning for Global Markets

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the Global Marketplace

Filters

The standardization strategy uses marketing activities across national boundaries whereas the adaptation strategy uses a(n) ___allowing adapting for the specific characteristics of a foreign market.