Question 1

Ellis would like to code episodes of the TV show Black-ish for references to colorism. What type of research is this?

Accepted Answer

A)  ethnography 
B)  surveillance capitalism 
C)  content analysis 
D)  observational research 
A)  ethnography 
B)  surveillance capitalism 
C)  content analysis 
D)  observational research C

Question 2

Conducting a content analysis of a film script uses ______ materials.

Accepted Answer

A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials 
A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials A

Question 3

Imagine you are an expert on big data and the behavioral exhaust. You have been asked to serve as an expert witness discussing the level of access corporations have to the behavioral exhaust produced by citizens. Define both concepts and make an argument for or against the use of big data and behavioral exhaust in marketing decisions.

Accepted Answer

Varies but students should discuss the three Vs, information overload, and surveillance capitalism.

Question 4

Examples of this broad category includes such raw material as film dialogue, music lyrics, television talk shows, radio documentaries, and speeches.

Accepted Answer

A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials 
A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials

Question 5

______ refers to the propensity of respondents to bring events that were outside the sample period into it.

Accepted Answer

A)  Memory fade 
B)  Bounding 
C)  Telescoping 
D)  Memory lapse 
A)  Memory fade 
B)  Bounding 
C)  Telescoping 
D)  Memory lapse

Question 6

______ is primary research data collected by another researcher for their own purposes that is subsequently made available to other members of the research community for their own purposes.

Accepted Answer

A)  Ethnography 
B)  Surveillance capitalism 
C)  Content analysis 
D)  Secondary data 
A)  Ethnography 
B)  Surveillance capitalism 
C)  Content analysis 
D)  Secondary data

Question 7

______ refers to the collection and accumulation of information about people en masse from your use of any digital search, app or web site, which is then used and/or sold to sell advertising that is targeted on the basis of what is known about you.

Accepted Answer

A)  Digital collection 
B)  Bounding 
C)  Telescoping 
D)  Surveillance capitalism 
A)  Digital collection 
B)  Bounding 
C)  Telescoping 
D)  Surveillance capitalism

Question 8

When evaluating archives, range and form of information available is referred to as the ______.

Accepted Answer

A)  velocity 
B)  veracity 
C)  volume 
D)  variety 
A)  velocity 
B)  veracity 
C)  volume 
D)  variety

Question 9

Archives are evaluated on the three Vs. Which of the following is NOT one of the three standard dimensions?

Accepted Answer

A)  velocity 
B)  veracity 
C)  volume 
D)  variety 
A)  velocity 
B)  veracity 
C)  volume 
D)  variety

Question 10

Big data sets always means better data.

Accepted Answer

A) True 
 B)False

Question 11

______ is a procedure used to reduce errors due to ______ that can occur when you have vague time referents.

Accepted Answer

A)  Bounding; memory fade 
B)  Bounding; telescoping 
C)  Telescoping; telescoping 
D)  Telescoping; memory lapse 
A)  Bounding; memory fade 
B)  Bounding; telescoping 
C)  Telescoping; telescoping 
D)  Telescoping; memory lapse

Question 12

Compare and contrast the different materials used to conduct content analysis.

Accepted Answer

Content analysis can be conducted using

Question 13

Summarize the role of secondary data sources in research and discuss the strengths and limitations of this method.

Accepted Answer

Secondary data sources play a crucial ro

Question 14

"Official" records produced by government--fuel a tremendous amount of research every year and thus deserve scrutiny as yet another archival source.

Accepted Answer

A) True 
 B)False

Question 15

When evaluating archives, the amount of information available is referred to as the ______.

Accepted Answer

A)  velocity 
B)  veracity 
C)  volume 
D)  variety 
A)  velocity 
B)  veracity 
C)  volume 
D)  variety

Question 16

Examples of this category materials include books, documents, policies, laws, Twitter feeds, blog posts, comments left on various websites, and reviews.

Accepted Answer

A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials 
A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials

Question 17

______ is the degree to which a set of measures appear to measure what it is intended to measure.

Accepted Answer

A)  Measurement validity 
B)  Surveillance capitalism 
C)  Content validity 
D)  Face validity 
A)  Measurement validity 
B)  Surveillance capitalism 
C)  Content validity 
D)  Face validity

Question 18

Christina and Chloe both are analyzing displays of romantic gestures in music videos. After coding they compare their results to make sure they are consistent. What are Christina and Chloe interested in?

Accepted Answer

A)  secondary data 
B)  music 
C)  inter-rater reliability 
D)  observational research 
A)  secondary data 
B)  music 
C)  inter-rater reliability 
D)  observational research

Question 19

Examples of this category include materials such as television programs, YouTube videos, music videos, comic books, video games and photo collections.

Accepted Answer

A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials 
A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials

Question 20

Research utilizing dating profile bios to conduct a content analysis is utilizing what type of material?

Accepted Answer

A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials 
A)  written materials 
B)  visual materials 
C)  digital materials 
D)  verbal materials

Ellis would like to code episodes of the TV show Black-ish for references to colorism. What type of research is this?

Conducting a content analysis of a film script uses ______ materials.

Examples of this broad category includes such raw material as film dialogue, music lyrics, television talk shows, radio documentaries, and speeches.

______ refers to the propensity of respondents to bring events that were outside the sample period into it.

______ is primary research data collected by another researcher for their own purposes that is subsequently made available to other members of the research community for their own purposes.

______ refers to the collection and accumulation of information about people en masse from your use of any digital search, app or web site, which is then used and/or sold to sell advertising that is targeted on the basis of what is known about you.

When evaluating archives, range and form of information available is referred to as the ______.

Archives are evaluated on the three Vs. Which of the following is NOT one of the three standard dimensions?

Big data sets always means better data.

is a procedure used to reduce errors due to that can occur when you have vague time referents.

Compare and contrast the different materials used to conduct content analysis.

Summarize the role of secondary data sources in research and discuss the strengths and limitations of this method.

"Official" records produced by government--fuel a tremendous amount of research every year and thus deserve scrutiny as yet another archival source.

When evaluating archives, the amount of information available is referred to as the ______.

Examples of this category materials include books, documents, policies, laws, Twitter feeds, blog posts, comments left on various websites, and reviews.

______ is the degree to which a set of measures appear to measure what it is intended to measure.

Christina and Chloe both are analyzing displays of romantic gestures in music videos. After coding they compare their results to make sure they are consistent. What are Christina and Chloe interested in?

Examples of this category include materials such as television programs, YouTube videos, music videos, comic books, video games and photo collections.

Research utilizing dating profile bios to conduct a content analysis is utilizing what type of material?

Perspectives on Research

Getting Started: Developing Research Ideas

Getting Specific: Whats the Plan

Ethics in Social and Health Research

Sampling and Recruitment

Eliminating Rival Plausible Explanations: the Experiment

From Manipulative to Analytic Control: Quasi-Experimentation

Case Study Approaches

Surveys and Questionnaires

Interviews

Observation, Ethnography, and Participatory Action Research

Analyzing Nonnumerical Data

Analyzing Numerical Data

Disseminating Your Research

Filters

Exam 12: Archival Sources

Ellis would like to code episodes of the TV show Black-ish for references to colorism. What type of research is this?

Conducting a content analysis of a film script uses ______ materials.

Examples of this broad category includes such raw material as film dialogue, music lyrics, television talk shows, radio documentaries, and speeches.

______ refers to the propensity of respondents to bring events that were outside the sample period into it.

______ is primary research data collected by another researcher for their own purposes that is subsequently made available to other members of the research community for their own purposes.

______ refers to the collection and accumulation of information about people en masse from your use of any digital search, app or web site, which is then used and/or sold to sell advertising that is targeted on the basis of what is known about you.

When evaluating archives, range and form of information available is referred to as the ______.

Archives are evaluated on the three Vs. Which of the following is NOT one of the three standard dimensions?

Big data sets always means better data.

______ is a procedure used to reduce errors due to ______ that can occur when you have vague time referents.

Compare and contrast the different materials used to conduct content analysis.

Summarize the role of secondary data sources in research and discuss the strengths and limitations of this method.

"Official" records produced by government--fuel a tremendous amount of research every year and thus deserve scrutiny as yet another archival source.

When evaluating archives, the amount of information available is referred to as the ______.

Examples of this category materials include books, documents, policies, laws, Twitter feeds, blog posts, comments left on various websites, and reviews.

______ is the degree to which a set of measures appear to measure what it is intended to measure.

Christina and Chloe both are analyzing displays of romantic gestures in music videos. After coding they compare their results to make sure they are consistent. What are Christina and Chloe interested in?

Examples of this category include materials such as television programs, YouTube videos, music videos, comic books, video games and photo collections.

Research utilizing dating profile bios to conduct a content analysis is utilizing what type of material?

Perspectives on Research

Getting Started: Developing Research Ideas

Getting Specific: Whats the Plan

Ethics in Social and Health Research

Sampling and Recruitment

Eliminating Rival Plausible Explanations: the Experiment

From Manipulative to Analytic Control: Quasi-Experimentation

Case Study Approaches

Surveys and Questionnaires

Interviews

Observation, Ethnography, and Participatory Action Research

Analyzing Nonnumerical Data

Analyzing Numerical Data

Disseminating Your Research

Filters

is a procedure used to reduce errors due to that can occur when you have vague time referents.