Exam 13: Analyzing Nonnumerical Data

The basic labelling unit in Nvivo is referred to as a code.

There are analytical techniques developed specifically for the concurrent analysis of qualitative and quantitative data.

Nvivo is not user friendly.

According to your text all the below files can be stored in NVivo EXCEPT ______.

______ is a diagram that displays the hierarchical relationships among coded content are another useful way to visualize patterns in our data.

______ facilities allow you to quickly find and retrieve all the places in your data (including our memos and annotations) where particular words, phrases, concepts, ideas, or themes are present or intersect with one another.

Codes cannot be disaggregated.

The authors list two reasons for their NVivo preference what are they?

Summarize and compare the three framework approaches for the analysis of mixed nonnumerical data.

Nvivo is a superior software program in all respects to all others at present.

Tree maps are another useful way to visualize patterns in our data.

Typological analysis is sometimes referred to as cluster analysis.

Storing data in rows and columns such as in Excel or SPSS is referred to as storing information in ______ form.

Sean is transcribing interviews with car salespeople to identify themes and later refine specific codes. This is ______.

______ is a computer-assisted data analysis software that assists with transcription analysis, coding, and text interpretation.

Summarize computer-based analyses and discuss the drawbacks and advantages to the use of computer-based analyses.

NVivo codes can be created in several different ways within the program including all EXCEPT ______.

Summarize the idea of memoing and discuss its importance in relation to coding.

______ allows for directly importing the content of websites into NVivo.

Your research advisor has requested that you review NVivo as a tool for file/data management and project management for an intergenerational interview project in your research lab. Detail all the benefits and potential drawbacks for adopting NVivo in the lab.