Question 1

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

Accepted Answer

A)  Average the responses to those questions in a composite measure. 
B)  Discard outlier responses from analysis. 
C)  Use absolute terms that invoke strong emotional reactions. 
D)  Use force-choice answer options. 
A)  Average the responses to those questions in a composite measure. 
B)  Discard outlier responses from analysis. 
C)  Use absolute terms that invoke strong emotional reactions. 
D)  Use force-choice answer options. A

Question 2

What is one of the four main types of errors that may occur in survey research?

Accepted Answer

A)  generalizability 
B)  sampling 
C)  adequate coverage of the population 
D)  redundant questions 
A)  generalizability 
B)  sampling 
C)  adequate coverage of the population 
D)  redundant questions B

Question 3

An omnibus survey shows how versatile, generalizable, and efficient and survey can be.

Accepted Answer

A) True 
 B)False  True

Question 4

The following is an example of a double-negative question: Do you agree or disagree that gas prices should not increase this year?

Accepted Answer

A) True 
 B)False

Question 5

Survey research involves the collection of information from a ______ of individuals.

Accepted Answer

A)  sample 
B)  group 
C)  population 
D)  study 
A)  sample 
B)  group 
C)  population 
D)  study

Question 6

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

Accepted Answer

A)  multiple 
B)  follow-up 
C)  impressive 
D)  expensive 
A)  multiple 
B)  follow-up 
C)  impressive 
D)  expensive

Question 7

The order in which questions are presented will not influence how respondents react to the questionnaire as a whole.

Accepted Answer

A) True 
 B)False

Question 8

A mixed-mode survey allows the strengths of one survey design to ______.

Accepted Answer

A)  contradict the findings of another methodology 
B)  complicate the research finding by presenting multiple data sets 
C)  compensate for the weakness of another methodology 
D)  secure the data and ensure confidentiality 
A)  contradict the findings of another methodology 
B)  complicate the research finding by presenting multiple data sets 
C)  compensate for the weakness of another methodology 
D)  secure the data and ensure confidentiality

Question 9

A straight forward approach to asking questions minimizes confusion.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a typical problem for phone surveys?

Accepted Answer

A)  high response rates 
B)  slow processing speeds 
C)  The number of callbacks required has increased greatly. 
D)  Cell phones cannot be included. 
A)  high response rates 
B)  slow processing speeds 
C)  The number of callbacks required has increased greatly. 
D)  Cell phones cannot be included.

Question 11

Leaving out cell-phones when conducting phone surveys may result in ______.

Accepted Answer

A)  survey bias 
B)  improved response rates 
C)  increased participation from the poor 
D)  quantifiable data 
A)  survey bias 
B)  improved response rates 
C)  increased participation from the poor 
D)  quantifiable data

Question 12

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

Accepted Answer

A)  a personalized cover letter 
B)  a token financial incentive 
C)  a well-designed survey 
D)  sending follow-up mailings to non-respondents 
A)  a personalized cover letter 
B)  a token financial incentive 
C)  a well-designed survey 
D)  sending follow-up mailings to non-respondents

Question 13

A survey which covers a range of topics of interest to different social scientists is called a(n) ______.

Accepted Answer

A)  finding 
B)  omnibus survey 
C)  longitudinal survey 
D)  web research 
A)  finding 
B)  omnibus survey 
C)  longitudinal survey 
D)  web research

Question 14

If you receive poor participation in your survey research, it is likely due to ______.

Accepted Answer

A)  your research question 
B)  satisficing 
C)  nonresponse 
D)  the target population 
A)  your research question 
B)  satisficing 
C)  nonresponse 
D)  the target population

Question 15

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Accepted Answer

A)  gield work 
B)  a computer-assisted interview 
C)  a mixed-mode survey 
D)  an Interactive voice response 
A)  gield work 
B)  a computer-assisted interview 
C)  a mixed-mode survey 
D)  an Interactive voice response

Question 16

Which of the following statements is true about mixed-mode survey designs?

Accepted Answer

A)  They improve overall participation rates. 
B)  They offer less complicated research methodologies. 
C)  They decrease the likelihood of securing data from a variety of populations. 
D)  They allow for longitudinal data collection. 
A)  They improve overall participation rates. 
B)  They offer less complicated research methodologies. 
C)  They decrease the likelihood of securing data from a variety of populations. 
D)  They allow for longitudinal data collection.

Question 17

What type of participants can skew results if they are required to choose between fixed options?

Accepted Answer

A)  nonrespondents 
B)  floaters 
C)  fence-sitters 
D)  free-riders 
A)  nonrespondents 
B)  floaters 
C)  fence-sitters 
D)  free-riders

Question 18

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions. What potential pitfalls could a researcher encounter if they do not include these alternatives?

Accepted Answer

Answers may vary. Fence-sitters-survey r

Question 19

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

Accepted Answer

A)  confidentiality 
B)  increased response rates 
C)  responsible behavior from participants 
D)  follow-up 
A)  confidentiality 
B)  increased response rates 
C)  responsible behavior from participants 
D)  follow-up

Question 20

When conducting survey research, which is a typical ethical concern?

Accepted Answer

A)  anonymity 
B)  mixed modality 
C)  context effect 
D)  interview schedules 
A)  anonymity 
B)  mixed modality 
C)  context effect 
D)  interview schedules

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

What is one of the four main types of errors that may occur in survey research?

An omnibus survey shows how versatile, generalizable, and efficient and survey can be.

The following is an example of a double-negative question: Do you agree or disagree that gas prices should not increase this year?

Survey research involves the collection of information from a ______ of individuals.

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

The order in which questions are presented will not influence how respondents react to the questionnaire as a whole.

A mixed-mode survey allows the strengths of one survey design to ______.

A straight forward approach to asking questions minimizes confusion.

Which of the following is a typical problem for phone surveys?

Leaving out cell-phones when conducting phone surveys may result in ______.

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

A survey which covers a range of topics of interest to different social scientists is called a(n) ______.

If you receive poor participation in your survey research, it is likely due to ______.

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Which of the following statements is true about mixed-mode survey designs?

What type of participants can skew results if they are required to choose between fixed options?

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions. What potential pitfalls could a researcher encounter if they do not include these alternatives?

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

When conducting survey research, which is a typical ethical concern?

Science, Society, and Social Research

The Process and Problems of Social Research

Research Ethics

Conceptualization and Measurement

Generalizability and Sampling

Causation and Experimental Design

Qualitative Methods

Unobtrusive Methods

Quantitative Data Analysis

Qualitative Data Analysis

Summarizing and Reporting Research

Filters

Exam 7: Survey Research

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

What is one of the four main types of errors that may occur in survey research?

An omnibus survey shows how versatile, generalizable, and efficient and survey can be.

The following is an example of a double-negative question: Do you agree or disagree that gas prices should not increase this year?

Survey research involves the collection of information from a ______ of individuals.

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

The order in which questions are presented will not influence how respondents react to the questionnaire as a whole.

A mixed-mode survey allows the strengths of one survey design to ______.

A straight forward approach to asking questions minimizes confusion.

Which of the following is a typical problem for phone surveys?

Leaving out cell-phones when conducting phone surveys may result in ______.

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

A survey which covers a range of topics of interest to different social scientists is called a(n) ______.

If you receive poor participation in your survey research, it is likely due to ______.

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Which of the following statements is true about mixed-mode survey designs?

What type of participants can skew results if they are required to choose between fixed options?

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions. What potential pitfalls could a researcher encounter if they do not include these alternatives?

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

When conducting survey research, which is a typical ethical concern?

Science, Society, and Social Research

The Process and Problems of Social Research

Research Ethics

Conceptualization and Measurement

Generalizability and Sampling

Causation and Experimental Design

Qualitative Methods

Unobtrusive Methods

Quantitative Data Analysis

Qualitative Data Analysis

Summarizing and Reporting Research

Filters