Question 1

Artificial intelligence involves which of the following elements:

Accepted Answer

A)  Hardware 
B)  Software 
C)  Machines 
D)  Systems 
E)  All of the above 
A)  Hardware 
B)  Software 
C)  Machines 
D)  Systems 
E)  All of the above E

Question 2

The concept of a surveillance economy is based on collection data from:

Accepted Answer

A)  Public places 
B)  Retail stores 
C)  Office buildings 
D)  Large events 
E)  All of the above 
A)  Public places 
B)  Retail stores 
C)  Office buildings 
D)  Large events 
E)  All of the above E

Question 3

Which of these two companies are involved with artificial and virtual reality?

Accepted Answer

A)  Twitter and D5X 
B)  Instagram and Microsoft 
C)  Facebook and Oculus 
D)  Horizon and YouTube 
E)  Amazon and IBM 
A)  Twitter and D5X 
B)  Instagram and Microsoft 
C)  Facebook and Oculus 
D)  Horizon and YouTube 
E)  Amazon and IBM C

Question 4

How can Spacex and Starlink influence the future of global marketing?

Accepted Answer

Spacex and Starlink have the potential t

Question 5

Facial recognition includes measurements involving:

Accepted Answer

A)  Distance between eyes 
B)  Size of pupils 
C)  Spatial geometry of face 
D)  Only a and c 
E)  Only a and b 
A)  Distance between eyes 
B)  Size of pupils 
C)  Spatial geometry of face 
D)  Only a and c 
E)  Only a and b

Question 6

What must happen to make voice commerce a seamless experience for consumers?

Accepted Answer

To make voice commerce a seamless experi

Question 7

Data driven marketing includes all of the following except

Accepted Answer

A)  Formulation 
B)  Classification 
C)  Acquisition 
D)  Interaction 
E)  Delegation 
A)  Formulation 
B)  Classification 
C)  Acquisition 
D)  Interaction 
E)  Delegation

Question 8

What is an API that can be used for a mobile phone?

Accepted Answer

A)  Set of computer instructions 
B)  Artificial voice generation 
C)  Virtual reality equipment 
D)  Interactive connection 
E)  Cloud-based network 
A)  Set of computer instructions 
B)  Artificial voice generation 
C)  Virtual reality equipment 
D)  Interactive connection 
E)  Cloud-based network

Question 9

Synthetic media utilizes the following technology:

Accepted Answer

A)  Voice to text 
B)  Character images 
C)  Importance 
D)  Text to video 
E)  Digital streaming 
A)  Voice to text 
B)  Character images 
C)  Importance 
D)  Text to video 
E)  Digital streaming

Question 10

What are the dangers on social media from a deep fake using synthetic video?

Accepted Answer

Deep fake technology has the potential t

Artificial intelligence involves which of the following elements:

The concept of a surveillance economy is based on collection data from:

Which of these two companies are involved with artificial and virtual reality?

How can Spacex and Starlink influence the future of global marketing?

Facial recognition includes measurements involving:

What must happen to make voice commerce a seamless experience for consumers?

Data driven marketing includes all of the following except

What is an API that can be used for a mobile phone?

Synthetic media utilizes the following technology:

What are the dangers on social media from a deep fake using synthetic video?

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

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Exam 1: Artificial Intelligence: The New Reality and Future of Marketing Communication

Artificial intelligence involves which of the following elements:

The concept of a surveillance economy is based on collection data from:

Which of these two companies are involved with artificial and virtual reality?

How can Spacex and Starlink influence the future of global marketing?

Facial recognition includes measurements involving:

What must happen to make voice commerce a seamless experience for consumers?

Data driven marketing includes all of the following except

What is an API that can be used for a mobile phone?

Synthetic media utilizes the following technology:

What are the dangers on social media from a deep fake using synthetic video?

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

Filters