Exam 5: Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Which segmentation category is missing from a target audience that was described as female, sport-oriented, and living in large metropolitan areas?

Which factor is not included in a purchase/use segmentation strategy?

The buyer status segmentation strategy includes four specific categories, except:

Which factor is not included in a psychographic segmentation strategy?

Which of the buyer status categories are most important for a new brand that is just being introduced into the market? Explain your answer and be specific.

Market segmentation that is used for the development of creative and media advertising must always be very:

Which of the four segmentation categories is the most important for planning Integrated Marketing Communication programs? Explain your choice.

Purchase rate segmentation focuses on:

Which factor is not included in a geographic segmentation strategy?

Select five demographic characteristics and discuss how they could be helpful in planning adverting for a brand.