Question 1

What is the purpose of inbound marketing?

Accepted Answer

A)  Wholesaler find retailer 
B)  Companies find customers 
C)  Retailers find wholesales 
D)  Customers find companies 
E)  Customers find retail stores 
A)  Wholesaler find retailer 
B)  Companies find customers 
C)  Retailers find wholesales 
D)  Customers find companies 
E)  Customers find retail stores D

Question 2

Examples of creative concepts for the advertising in the IMC plan can include:

Accepted Answer

A)  Storyboards 
B)  Scripts 
C)  Wireframes 
D)  Layouts 
E)  All of the above 
A)  Storyboards 
B)  Scripts 
C)  Wireframes 
D)  Layouts 
E)  All of the above E

Question 3

Segmentation strategies in an IMC Plan must include the following categories:

Accepted Answer

A)  Demographic 
B)  Geographic 
C)  Psychographic 
D)  Only a and b 
E)  All of the above 
A)  Demographic 
B)  Geographic 
C)  Psychographic 
D)  Only a and b 
E)  All of the above E

Question 4

Which of the following is also part of the media portion of an IMC Plan?

Accepted Answer

A)  Cost 
B)  Schedule 
C)  Specifications 
D)  Only a and b 
E)  Only b and c 
A)  Cost 
B)  Schedule 
C)  Specifications 
D)  Only a and b 
E)  Only b and c

Question 5

Which is the best type of metric to propose for part of an Integrated Marketing Communication Plan?

Accepted Answer

A)  Social media analytics 
B)  Market share analysis 
C)  Funnel model with numbers 
D)  Algorithm with sales forecast 
E)  Profit and loss statements 
A)  Social media analytics 
B)  Market share analysis 
C)  Funnel model with numbers 
D)  Algorithm with sales forecast 
E)  Profit and loss statements

Question 6

What is the first section in an Integrated Marketing Communications plan?

Accepted Answer

A)  Introduction 
B)  Executive Summary 
C)  Table of Contents 
D)  Synopsis 
E)  None of the above 
A)  Introduction 
B)  Executive Summary 
C)  Table of Contents 
D)  Synopsis 
E)  None of the above

Question 7

Are industry trade shows important? Who attends and what do they expect to happen during the show?
Who typically attends or participates in an industry trade show?

Accepted Answer

A)  Wholesalers and retailers 
B)  Manufactures and distributors 
C)  Retailers and consumers 
D)  Only a and b 
E)  All of the above 
A)  Wholesalers and retailers 
B)  Manufactures and distributors 
C)  Retailers and consumers 
D)  Only a and b 
E)  All of the above

Question 8

Which one of the following is not an example of a B2B psychological reward?

Accepted Answer

A)  Certificate of achievement 
B)  Lunch with a famous athlete 
C)  Membership in advisory panel 
D)  Performance spiffs 
E)  VIP tickets to a concert 
A)  Certificate of achievement 
B)  Lunch with a famous athlete 
C)  Membership in advisory panel 
D)  Performance spiffs 
E)  VIP tickets to a concert

Question 9

After the IMC plan is approved, then implemented, what is the next challenge?

Accepted Answer

After the Integrated Marketing Communica

Question 10

Do you think that a virtual trade show will accomplish the same as a live show?
Which are the most popular methods currently used for inbound marketing?

Accepted Answer

A)  Video tutorials 
B)  Industry reports 
C)  Visual Infograms 
D)  Only a and b 
E)  All of the above 
A)  Video tutorials 
B)  Industry reports 
C)  Visual Infograms 
D)  Only a and b 
E)  All of the above

Question 11

Which one statement best summarizes the purpose of vertical media?

Accepted Answer

A)  Industry specific information 
B)  General business reports 
C)  Consulting documents 
D)  None of the above 
E)  All of the above 
A)  Industry specific information 
B)  General business reports 
C)  Consulting documents 
D)  None of the above 
E)  All of the above

Question 12

Who benefits the most from a discontinued model allowance?

Accepted Answer

A)  Manufacturers 
B)  Sales agents 
C)  Intermediaries 
D)  Consumers 
E)  Wholesalers 
A)  Manufacturers 
B)  Sales agents 
C)  Intermediaries 
D)  Consumers 
E)  Wholesalers

Question 13

Explain how inbound marketing works and why it is so effective for B2B companies?

Accepted Answer

Inbound marketing is a strategy that foc

Question 14

Who benefits financially the most from Co-op advertising programs?

Accepted Answer

A)  Retailers 
B)  Consumers 
C)  Wholesalers 
D)  Sales agents 
E)  Intermediaries 
A)  Retailers 
B)  Consumers 
C)  Wholesalers 
D)  Sales agents 
E)  Intermediaries

Question 15

Which of the following is not normally include in an IMC Plan:

Accepted Answer

A)  Marketing objectives 
B)  Communication strategies 
C)  Financial statements 
D)  Sales forecasts 
E)  Budget recommendations 
A)  Marketing objectives 
B)  Communication strategies 
C)  Financial statements 
D)  Sales forecasts 
E)  Budget recommendations

Question 16

What type of marketing research is included in the final IMC plan?

Accepted Answer

A)  Market research 
B)  Consumer research 
C)  Industry research 
D)  IMC research 
E)  All of the above 
A)  Market research 
B)  Consumer research 
C)  Industry research 
D)  IMC research 
E)  All of the above

Question 17

What should be included in a PowerPoint presentation for an IMC plan? How do you keep it interesting, informative, and inspirational?

Accepted Answer

A PowerPoint presentation for an IMC (In

Question 18

What do corporations need an IMC plan? Do small companies and entrepreneurs need them, too? Explain why.

Accepted Answer

Corporations need an Integrated Marketin

Question 19

How is B2B marketing different than consumer marketing? What are the greatest challenges involved with using IMC?
IMC P

Accepted Answer

B2B marketing, or business-to-business m

Question 20

What are the dangers and obstacles involved with international B2B marketing?

Accepted Answer

International B2B marketing comes with i

What is the purpose of inbound marketing?

Examples of creative concepts for the advertising in the IMC plan can include:

Segmentation strategies in an IMC Plan must include the following categories:

Which of the following is also part of the media portion of an IMC Plan?

Which is the best type of metric to propose for part of an Integrated Marketing Communication Plan?

What is the first section in an Integrated Marketing Communications plan?

Are industry trade shows important? Who attends and what do they expect to happen during the show? Who typically attends or participates in an industry trade show?

Which one of the following is not an example of a B2B psychological reward?

After the IMC plan is approved, then implemented, what is the next challenge?

Do you think that a virtual trade show will accomplish the same as a live show? Which are the most popular methods currently used for inbound marketing?

Which one statement best summarizes the purpose of vertical media?

Who benefits the most from a discontinued model allowance?

Explain how inbound marketing works and why it is so effective for B2B companies?

Who benefits financially the most from Co-op advertising programs?

Which of the following is not normally include in an IMC Plan:

What type of marketing research is included in the final IMC plan?

What should be included in a PowerPoint presentation for an IMC plan? How do you keep it interesting, informative, and inspirational?

What do corporations need an IMC plan? Do small companies and entrepreneurs need them, too? Explain why.

How is B2B marketing different than consumer marketing? What are the greatest challenges involved with using IMC? IMC P

What are the dangers and obstacles involved with international B2B marketing?

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

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Exam 12: B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

What is the purpose of inbound marketing?

Examples of creative concepts for the advertising in the IMC plan can include:

Segmentation strategies in an IMC Plan must include the following categories:

Which of the following is also part of the media portion of an IMC Plan?

Which is the best type of metric to propose for part of an Integrated Marketing Communication Plan?

What is the first section in an Integrated Marketing Communications plan?

Are industry trade shows important? Who attends and what do they expect to happen during the show? Who typically attends or participates in an industry trade show?

Which one of the following is not an example of a B2B psychological reward?

After the IMC plan is approved, then implemented, what is the next challenge?

Do you think that a virtual trade show will accomplish the same as a live show? Which are the most popular methods currently used for inbound marketing?

Which one statement best summarizes the purpose of vertical media?

Who benefits the most from a discontinued model allowance?

Explain how inbound marketing works and why it is so effective for B2B companies?

Who benefits financially the most from Co-op advertising programs?

Which of the following is not normally include in an IMC Plan:

What type of marketing research is included in the final IMC plan?

What should be included in a PowerPoint presentation for an IMC plan? How do you keep it interesting, informative, and inspirational?

What do corporations need an IMC plan? Do small companies and entrepreneurs need them, too? Explain why.

How is B2B marketing different than consumer marketing? What are the greatest challenges involved with using IMC? IMC P

What are the dangers and obstacles involved with international B2B marketing?

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

Filters