Exam 1: Introduction to Persuasion in Everyday Practices

Public relations and advertising are synonymous and have the same goals.

Edwin Black said that the effect of a message is instantly obvious.

Ideology means a body of beliefs or doctrines that an individual or a nation supports.

The connotation for spin and rhetoric is negative.

Edward Bernays, the "Father of Public Relations," defined public relations as:

Dr. Ward Churchill renewed the debate on academic freedom by which of the following:

Feedback is the response given to a message that informs the source that the idea was transmitted successfully, interpreted, and understood by the receiver.

Explain Joseph DeVito's "universals of communication" by defining the various parts of the model.

A good speaker should use jargon to be understood with general audiences.

Explain Beeson's definition of persuasion and give a current example that illustrates the various parts of that definition.

Kenneth Burke's concept of identification meant you can pick someone from a lineup.

Persuasion can be defined as "a form of communication that employs both verbal and nonverbal symbols that intend to influence receivers to voluntarily change attitudes, values, beliefs, and behaviors to agree with those supported by the advocate of the message."

Propaganda has goals that are determined a priori and includes which of the following?

Explain the three forms of discourse that include informative speech, persuasion, and propaganda. Describe each of the three types, and then explain how they are different and how are they alike.

The first book on rhetoric was written in the 15th century.

The Latin word for propaganda means to propagate or to sow. Where did the term originate?

Communication context includes which of the following?

Charisma is a term that comes from the Greeks, who believed it was:

Aristotle defined a public speaker who should have good character and excellent communication skills as:

Informative speech, persuasive speech, and propaganda exist on a continuum, sometimes without clear demarcations.