Exam 4: Language: the Code of Persuasion

Explain Eldon Taylor's essay on school violence and the power of words.

Explain the language strategies and tactics that Rush Limbaugh uses to influence his broadcast audience. Be specific and give examples.

"Homeland security" is an example of a God term.

The connotative meaning of the word "black" caused Ossie Davis to describe the English language as a great liberator of Afro-Americans.

A pejorative term means that the word is:

Discuss Hillary Clinton's rhetorical style and what conventions she violates. Include in your answer a definition of the masculine and feminine styles of discourse and general audience expectations.

Kenneth Burke in The Rhetoric of Religion (1961) offered four realms to which words may refer. Explain these four categories of words and give examples of each.

The "third-person effect" means that we recognize the power media has over our own perceptions.

Kenneth Burke wrote of "God" terms, which are best described as:

David Crystal wrote The Fight for English: How Language Pundits Ate, Shot, and Left (2007). Which analogy did Crystal use to describe several countries' desire to keep their language pure?

Kenneth Burke divided words into four types and the third was "logology," which deals with what?

General semantics can be defined as which of the following?

There is a direct linear relationship between the development of semantic distortions and mental disorders in modern society.

According to Walter Fisher, storytelling has no place in political campaigns or serious matters of state.

Words have three functions that include which of the following?

Walter Lippmann's "public philosophy" is based upon natural law and civility.

Characteristics of school shooters' profiles show which of the following?

Who wrote a letter from the Birmingham Jail to explain his position on demonstrations during the civil rights movement?

Words do not affect our attitude toward social-political issues; only the action or facts do.

Clyde Haberman wrote of the power of words to define who was the martyr and who was the terrorist using the Israeli/Palestinian conflict. Explain how the language of war persuades receivers that one side is just and the other side is the enemy.