Exam 11: Public Relations: Engineering Public Consent

China is the third largest food supplier to the United States, after Canada and Mexico. China has sent which of the following products that were contaminated?

Kevin Moloney described the promotional techniques and competitive communication used in PR as which one of the following?

Discuss the skills that the commission on public relations established that undergraduates should have to enter the profession of public relations.

Public relations involves many publics-mass media, consumers, shareholders, employees, management, and regulators.

Explain William L. Benoit's theory of image restoration. Explain the various strategies that he offered to analyze personal or professional disasters. Give examples to support each strategy.

Explain the four models of public relations that Grunig and Hunt described in the book Managing Public Relations. Give examples to support your answer.

Public relations is a marketing function.

Many criticize this symmetrical model as too idealistic.

"Engineering public consent" ethically includes which of the following?

A paradigm shift toward public relations and away from marketing has occurred because of which of the following?

Torie Clarke wrote Lipstick on a Pig and advised clients to do which of the following?

Explain Edward Bernays's ideas on public relations and how he became known as the father of PR.

Changing the name of "global warming" to "climate change" has no effect rhetorically.

Today the term most used to identify public relations that manipulates public sentiment at the expense of full disclosure is which one of the following?

Kevin Moloney criticized the Excellence Report and recommendations from professors James and Larissa Gruning as:

Where would you draw the line between giving the public sufficient information to make informed choices and manipulating their attitudes, values, and beliefs to support your organization if you were a public relations professional?

Which of the following involves the guilty party confessing his or her guilt, asking for forgiveness, and offering a sincere apology?

Torie Clarke recommended transparency in government and business because:

Governments have no need for public relations initiatives.

The firms of Ogilvy Public Relations World Wide and J. L. McGregor & Company have been hired to serve which government?