Chat with AIExam 11: Public Relations: Engineering Public Consent
Exam 1: Introduction to Persuasion in Everyday Practices73 Questions
Exam 2: Rhetorical Scholars: Perspectives on Rhetoric70 Questions
Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs81 Questions
Exam 4: Language: the Code of Persuasion77 Questions
Exam 5: Messages: Verbal and Nonverbal Support74 Questions
Exam 6: Political Communication: Mediated Constructions84 Questions
Exam 7: Legal Communication: Persuasion in Court71 Questions
Exam 8: Religion and Persuasion85 Questions
Exam 9: Art As Persuasion: Visual Rhetoric75 Questions
Exam 10: Advertising: Integrated Marketing Communication IMC88 Questions
Exam 11: Public Relations: Engineering Public Consent65 Questions
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Explain why Kevin Moloney called public relations "weak propaganda" and believed that it was intended to persuade through selective facts and emotions, yet in a least manipulative way.
(Short Answer)
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(44) Public relations agents have won awards for handling crises in which of the following?
(Multiple Choice)
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(33) Two public relations firms-Ogilvy Public Relations Worldwide and J. L. McGregor & Company-have been hired by China to improve their image globally. What should the two firms do about China's scandal over foods, toys, medicines, and toothpaste being contaminated? Ethically, what should the PR practitioners do?
(Essay)
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(43) William L. Benoit wrote a book, Accounts, Excuses, and Apologies: A Theory of Image Restoration, that excuses bad behavior.
(True/False)
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