Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals

The key to creating a successful visual esperanto is creating something that transcends cultures,through a(n):

Clairol's "yes,yes,yes!" campaign is an example of which type of sex appeal?

From the list below,the product that best fits a scarcity appeal would be:

The cognitive impression made on viewers of a sexually-oriented ad depends on:

If a radio conjures images that consumers can see clearly in their minds,the effect may be greater than seeing an actual visual portrayal.

The fourth stage in the hierarchy of effects model is preference,which follows awareness and liking.

A decorative model is a person who adorns a product as a sexual or attractive stimulus,but has nothing to actually do with the product.

A nude male on a calendar for household furniture is a(n):

The hierarchy of effects model:

Visual and peripheral cues are important in developing effective emotional appeals.

Placing a female wearing a bikini in advertisement for power tools is an example of:

In terms of advertising internationally,the levels of nudity,sexual references,and gender-specific issues that are permitted in a country are determined by all of the following,except:

The following statements are true about sexually-oriented ads,except:

To construct a quality leverage point,the creative needs to build a pathway that connects a:

Of the following types of appeals,the one that has the greatest intrusion ability typically would be:

A shopper who sees an item in a store,becomes intrigued,asks for information,and then makes a purchase is following the sequence of the hierarchy of effects model.

There is a sequential set of steps that leads to a purchase,according to the hierarchy of effects model.

To be successful,humor used in ads should be connected directly to the product's benefits.

Attempting to place a sexual cue in an ad to affect a viewer's subconscious mind is:

The final stage in the hierarchy of effects model is liking and/or preference.