Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals

The leverage point in an advertisement is the message or concept that links the product's attributes and benefits to the consumer end-state values.

In a means-ends chain,end states include:

What are the steps in structuring an advertisement?

The appeal that often wins awards and tends to be favorites among judges is:

According to the hierarchy of effects model,before Sandra will develop a preference for K-Swiss shoes,she must first:

An advertisement designed to convince viewers that if they do not use a particular brand of deodorant ,they will be social outcasts is stressing the severity of a negative consequence in a fear appeal.

In the behavioral response model,what two elements should a fear ad contain?

The second stage in the hierarchy of effects model is awareness,which follows liking.

Sexually suggestive ads tend to work well with personal products such as perfume or cologne.

In terms of the hierarchy of effects model,to obtain brand loyalty:

The final step of the hierarchy of effects model is:

One major criticism of sexually-based advertising is that it perpetuates dissatisfaction with one's body.This is true for both males and females.

The hierarchy of effects model aids in clarifying the target audience of an advertising campaign and the development of individual ads.

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

To be successful,the humor in a humor appeal should be:

Although sexually-oriented ads attract attention,brand recall for ads using a sex appeal is lower than ads using some other type of appeal.

Means-end theory is the basis of the MECCAS approach to advertising.

What roles can music play in advertisements?

In a fear appeal,showing the potential for a devastating injury when seat belts are not used is an example of:

Religion,cultures,and value systems determine the level of nudity,sexual references,and gender-specific issues that are permitted in sexually-oriented advertising in a country.