Exam 13: Public Relations and Sponsorship Programs

The following are internal stakeholders,except:

After choosing an event to sponsor,a firm's marketing managers should then decide on the objective they want to accomplish.

Developing products that are environmentally friendly is:

Reactive damage control strategies include each of the following,except:

If negative publicity is combated in an Internet chat room,the approach being used is called:

Which statement is true about green marketing?

One objective of a sponsorship can be to increase a firm's visibility.

While consumers favor green marketing and environmentally-safe products,most consumers are not willing to:

Labor unions and shareholders are internal stakeholders or publics.

Cause-related marketing is based on the idea that :

Most consumers will buy green products even if the quality is slightly lower.

In terms of consumer segments,both the True Blue Greens and the Sprouts are heavy users of green products.

Marketers use cause-related marketing for the following reasons,except:

Green marketing is the development and promotion of products that are environmentally safe.

In dealing with a negative situation,if company leaders try to convince the public the firm is not responsible and the predicament could not have been foreseen,the company is using excuses are a form of impression management.

Who are the major internal stakeholders for a public relations department to consider?

Saying,"we could not have prevented this negative event from happening" is an example of using the impression management technique of:

Each of the following is an impression management technique,except:

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

One of the functions of public relations is to audit the company's social responsibility and to develop cause-related or other types of programs to enhance the company's social responsibility image.