Question 1

To track marketing outcomes in Google Analytics you need to set up

Accepted Answer

A) Funnels 
B) Goals 
C) Advanced segments 
D) Event tracking 
E) Custom reports 
A) Funnels 
B) Goals 
C) Advanced segments 
D) Event tracking 
E) Custom reports A

Question 2

Used to show the layout of a page

Accepted Answer

A) Site roadmap 
B) Site information architecture 
C) Site blueprint 
D) Sitemap 
E) Wireframes 
A) Site roadmap 
B) Site information architecture 
C) Site blueprint 
D) Sitemap 
E) Wireframes E

Question 3

Bryan Eisenberg's three critical page review questions

Accepted Answer

A) What action needs to be taken? 
B) What is the number of visitors to the page? 
C) Who needs to take that action 
D) Is the page shared? 
E) How do we persuade that person to take action 
A) What action needs to be taken? 
B) What is the number of visitors to the page? 
C) Who needs to take that action 
D) Is the page shared? 
E) How do we persuade that person to take action A, C, E

Question 4

Select all the key page template types on a typical e-commerce website:

Accepted Answer

A) Home page 
B) Category page 
C) Search results page 
D) Product page 
E) Utility page 
A) Home page 
B) Category page 
C) Search results page 
D) Product page 
E) Utility page

Question 5

Usability is the same as persuasion

Accepted Answer

A) True 
 B)False

Question 6

Usability is most commonly assessed through three factors:

Accepted Answer

A) Satisfaction with experience 
B) Efficiency (time, simplicity) of user task 
C) Effectiveness (completion) of user task 
D) Quality Score 
E) Website grading 
A) Satisfaction with experience 
B) Efficiency (time, simplicity) of user task 
C) Effectiveness (completion) of user task 
D) Quality Score 
E) Website grading

Question 7

What technology should be used to separate content from design and visual styling?

Accepted Answer

A) HTML 
B) Cascading Style Sheets (CSS) 
C) XHTML 
D) Quality Score 
E) MHTML 
A) HTML 
B) Cascading Style Sheets (CSS) 
C) XHTML 
D) Quality Score 
E) MHTML

To track marketing outcomes in Google Analytics you need to set up

Used to show the layout of a page

Bryan Eisenberg's three critical page review questions

Select all the key page template types on a typical e-commerce website:

Usability is the same as persuasion

Usability is most commonly assessed through three factors:

What technology should be used to separate content from design and visual styling?

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Managing Digital Marketing

Digital Marketing Plan

Filters

Exam 8: Customer Lifecycle Communications and CRM

To track marketing outcomes in Google Analytics you need to set up

Used to show the layout of a page

Bryan Eisenberg's three critical page review questions

Select all the key page template types on a typical e-commerce website:

Usability is the same as persuasion

Usability is most commonly assessed through three factors:

What technology should be used to separate content from design and visual styling?

Introduction to Digital Marketing

Remix

Digital Models

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Managing Digital Marketing

Digital Marketing Plan

Filters