Question 1

A online customer service forum is an example of collaborative co-creation

Accepted Answer

A) True 
 B)False  False

Question 2

A curve describing the decreasing popularity of items amongst consumers

Accepted Answer

A) Zipf's law 
B) Long tail 
C) Y curve 
D) Net promote score 
E) Other 
A) Zipf's law 
B) Long tail 
C) Y curve 
D) Net promote score 
E) Other A, B

Question 3

Alternative revenue models for media are

Accepted Answer

A) CPM 
B) CPA 
C) CPX 
D) CPC 
E) CPR 
A) CPM 
B) CPA 
C) CPX 
D) CPC 
E) CPR A, C, D

Question 4

Publishers who gain revenue on a commission or fixed-price basis for products sold

Accepted Answer

A) Inbound marketers 
B) Portals 
C) Blogs 
D) Intermediaries 
E) Affiliates 
A) Inbound marketers 
B) Portals 
C) Blogs 
D) Intermediaries 
E) Affiliates

Question 5

A method of assessing influence of sale or conversion across multiple touchpoints

Accepted Answer

A) Last click rule 
B) Media attribution 
C) Affiliate marketing 
D) Google Keyword Tool 
A) Last click rule 
B) Media attribution 
C) Affiliate marketing 
D) Google Keyword Tool

A online customer service forum is an example of collaborative co-creation

A curve describing the decreasing popularity of items amongst consumers

Alternative revenue models for media are

Publishers who gain revenue on a commission or fixed-price basis for products sold

A method of assessing influence of sale or conversion across multiple touchpoints

Introduction to Digital Marketing

Remix

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters

Exam 3: Digital Models

A online customer service forum is an example of collaborative co-creation

A curve describing the decreasing popularity of items amongst consumers

Alternative revenue models for media are

Publishers who gain revenue on a commission or fixed-price basis for products sold

A method of assessing influence of sale or conversion across multiple touchpoints

Introduction to Digital Marketing

Remix

Digital Customers

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters