Exam 13: E-commerce, Social Networking, and Web 20

________ occurs when a customer explores a product in a physical store then purchases the product on the internet.

More opportunities to influence and reinforce image and position are benefits of increased ________.

Contrary to common thinking, network theory suggests that ________ contributes the most to the growth of social networks.

An ecommerce nonmerchant that provides goods and services at a stated price and arranges for delivery is known as a ________.

Channel conflict, increased logistics expense, and showrooming are all possible drawbacks of

Web 2.0 applications are

Compared to traditional processing, Web 2.0 processing is characterized by

Compared to Web 2.0 processing, traditional processing is characterized by

Give three examples of how Web 2.0 advertising is more beneficial to companies advertising on the internet compared to traditional internet advertising techniques.

Ecommerce can be used to determine price ________.

Web 2.0 applications do not require an installation on the users' computers. This type of program is called a ________ client.

If a website's value increases with the number of users and the amount of use, this is a Web 2.0 characteristic called

________ adds value by providing information, increasing opportunity to influence, increasing social credentials, and reinforcing professional image.

You gain social capital by adding more friends to your network and strengthening relationships.

When a manufacturer decides to sell goods directly online, and "cuts out the middleman," the manufacturer will likely see an ________ in logistics and customer service costs.

A clearinghouse business that matches buyers and sellers is called a(n)

Web 2.0 applications need to be installed on the user's computer before the application can be used.

Ecommerce is considered a(n) ________ of electronic business.

Economic factors to be considered by vendors who want to engage in ecommerce include

The term "Web 2.0" was first popularized by