Exam 9: Distribution and Supply Chain Management

Hallmark is a good example of a company that uses _____ distribution as a means of offering two or more lines of the same merchandise through two or more outlets.

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

Identify and describe the major differences between traditional marketing channels and true supply chains. What are the characteristics of true supply chains that cause them to outperform traditional channels by a wide margin?

The most basic benefit of marketing channels is _____ where channels reduce the number of contacts necessary to exchange products.

The sources of power or influence change as a supply chain moves toward integration and collaboration. In collaborative supply chains, the most important source of power is based on: