Exam 3: Marketing Ethics and Social Responsibility in Strategic Planning

Socially responsible firms tend to enjoy higher _____ because customers perceive that the firm is dedicated to doing the right thing and treating customers fairly.

Which element of social responsibility do most firms try to align with marketing and brand image?

Which of the following best fits the description of fraud?

What is the relationship among marketing ethics, strategic planning, and organizational performance? How is being market oriented different than having a stakeholder orientation?

Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?

The link between marketing ethics and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong _____.

With respect to regulating marketing deception, a key advantage of self-regulatory programs is the fact that they are:

Essentially, having a climate of ethics and social responsibility is all about creating trust among a firm's stakeholders. To gain trust, the firm and its employees must continuously uphold:

Firms that are market oriented place _____ interests first, but do not exclude the interests of other stakeholders.

Research has found that corporate codes of ethics should contain six highly desirable core values or principles. Which of the following IS NOT one of these core values?

Why is the connection between marketing ethics and leadership so important in nurturing a strong ethical culture?

In the context of marketing ethics, some businesspeople choose to behave ethically because of "enlightened self-interest." What does this mean?

Which of the following IS NOT a challenge associated with being ethical and socially responsible?

The principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private-interest groups, competitors, and the firm itself are termed:

_____ is a broad concept that relates to an organization's obligation to maximize its positive impact on society while minimizing its negative impact.

When a firm adopts a stakeholder orientation, it generates data about stakeholder groups, distributes this information throughout the firm, and:

Identify and discuss the many challenges of being ethical and socially responsible. Focus on challenges at both the individual (employee) level and the managerial level.

To ensure that ethics and social responsibility are thoroughly incorporated into the firm's strategic planning process, the firm's _____ should never be silent about ethical requirements and social responsibility.

Draw, label, and explain the pyramid of social responsibility. What are the requirements for a firm if it truly wants to be ethical and socially responsible?

Most firms that experience ethical or legal problems actually have a code of ethics or an ethical compliance program in place. Why is it that these firms can still have ethical problems despite having a code of ethics or compliance program?